Walmart, other retailers, as well as tech companies, continue to heavily invest in seamless ways to incorporate shoppable content in different channels. Instagram recently launched “Shopping in Reels” in December, which allows users to purchase products tagged within the Reels. Click here to read the story at marketing dive.com. Discusson Questions: What Read more…
Ikea is turning decluttering into a game with a new augmented reality“escape room” on Snapchat that tasks users with organizing items with the furniture giant’s products. The entire experience takes place in a miniature model of a bedroom that can be superimposed on a tabletop, floor or other flat surface through a Read more…
Heinz, which is known for the slow-pouring nature of its ketchup, now has a website to match – the new load time is 57 minutes. With barbecue season in the not-to-distant future, Heinz is inviting people to visit Heinz.com for a chance to win. Click here to read the story Read more…
P&G’s plan to open a barbershop inspired by Old Spice is a way to directly engage consumers with the men’s grooming brand, while also marking a return of experiential marketing efforts that had been suspended during the pandemic’s earlier days. Many barbershops closed temporarily last year amid concerns about the transmission of Read more…
Scrapped shoots, delayed launches, ever-shifting budgets, Zoom this, Zoom that. These challenges have really pushed marketers creatively, leading to some incredible work on Twitter. From epic watch parties to crucial campaign pivots, marketers brought all the feels and really got to the heart of what Twitter’s all about – connecting Read more…
Uno was the top-selling brand in the games and puzzles category during the first nine months of last year, according to NPD Group research cited by Mattel. The company’s latest marketing push suggests it plans to parlay this recent popularity into an expansive 50th anniversary campaign that also includes a Read more…
After a year like no other, marketing executives are analysing the learnings for the future. The fashion sector has embraced digital and moved ever-closer to the consumer – with benefits that will extend into 2021. The shift of advertising from physical to digital, a process already in progress pre-pandemic, has Read more…
Calling all TikTok users and coffee lovers: Dunkin’ Donuts is asking for menu hacks that may be part of a limited edition run, as the coffee giant becomes part of a vanguard of major companies leveraging the viral video platform to reach younger consumers. Through December 12th, fans being are Read more…
Earlier this year, Ralph Lauren partnered with Snap Inc., makers of Snapchat, to offer virtual Ralph Lauren clothing for users’ Bitmoji avatars inside the app. Now, the two brands are bringing their partnership out of the app and into the real world. Or maybe vice versa. You’ll see in a moment. As Read more…
Old Spice is looking to translate the popular white elephant gift swap to social media as the holiday activity, typically conducted in-person at parties, is waylaid by the coronavirus pandemic. The P&G marketer is taking an ambitious approach in trying to make its mobile-minded take on the game the longest-lasting Read more…