Turns out Trader Joe was a real guy, and his shrewd instincts led him to create a counter-culture grocery empire. Click here to read the story at cnn.com. Discussion Questions: What is entrepreneuership? Who is Joe Coulombe? How does the story of Joe Coulombe represent an example of entrepreneurship? What does Read more…
For years, Arby’s has claimed to have the meats. Unless it’s a burger. Click here to read the story at usatoday.com. Discussion Questions: What is a slogan? Why do company’s use slogans in their advertising? How might that demonstrate the concept of branding? What is Arby’s slogan? How do you Read more…
Many a time, you’ll find a lone bottle cap lying around. This is litter Coca-Cola wishes to clear from streets and shorelines, so it’s revamped its plastic bottles in the UK to have lids that adhere to the packaging—enabling the entire unit to be recyclable in one piece. Click here to Read more…
Old Navy set out to make clothes shopping more inclusive for women of all body types. It ended up with too many extra-small and extra-large items and too few of the rest, a mismatch that frustrated customers and contributed to falling sales and a management shake-up. Click here to read Read more…
There are ancient traditions, such as the one that indicates that the cereal is eaten with milk. It doesn’t matter if they are corn flakes, rice or wheat, what tradition says is that you have to accompany them with milk, right? Tropicana, the North American manufacturer of fruit drinks, challenges that Read more…
The Honest Kitchen, a San Diego maker of human-grade pet food, has landed $150 million from Monarch Alternative Capital to boost manufacturing, marketing, product development and sustainability initiatives. Click here to read the story at sandiegotribune.com. Discussion Questions: What is entreprenuership? Why is funding important to a startup business? What Read more…
The word most used to describe Lululemon’s best-in-class workout leggings is probably “buttery.” This isn’t an accident. Lululemon explicitly researches how things feel on the body and thus how people psychologically feel while wearing them. The company has incorporated the philosophy into a tangible tagline they call the “Science of Feel.” Click Read more…
PepsiCo on Wednesday introduced the first nitrogen-infused cola, which it says results in smaller bubbles. Click here to read the story at upi.com. Discussion Questions: What is innovation? What is innovative about Pepsi’s new product? What is innovative about the packaging of Nitro Pepsi? What is differentiation? How is Pepsi Read more…
Billionaire and Mavericks owners Mark Cuban has opened up an online pharmacy offering prescription drugs at cheaper prices. Their strategy behind offering lower prices to consumers is to “bypass middlemen and outrageous markups,” according to a press release by the Mark Cuban Cost Plus Drug Company. Click here to read the story at usatoday.com. Read more…
Starbucks is giving customers new ways to perk up: a line of energy drinks called Starbucks Baya Energy and a bunch of fresh flavors in the grocery aisle. Baya will be available for purchase at stores and online starting this week, and will go on sale at US Starbucks stores on March 1. The Read more…