Space hotels might seem like a sci-fi fantasy, but they’re very much on their way to becoming a reality. Click here to read the story at travelandleisure.com. Discussion Questions: What is branding? What is differentiation? What is positioning? Why would Hilton want to build a hotel room in space? How Read more…
Walmart is known for its low prices and the retailer seems determined to also be synonymous with convenient holiday shopping with new programs that promise to take much of the hassle of buying and returning Christmas gifts this year. Click here to read the story at retailwire.com. Discussion Questions: How Read more…
Despite its global domination of the online shopping space, Amazon, which is the largest e-commerce company in the world with an annual revenue of over $450 billion (via AxiomQ), has yet to become a dominant force in one of the prominent retail categories: grocery. Click here to read the story at Read more…
RH, previously Restoration Hardware, joined the hotel industry this week. Click here to read the story at foxbusiness.com. Discussion Questions: What type of business is Restoration Hardware? What is a brand? What is brand extension? How might Restoration Hardware opening a hotel represent an example of brand extension? What is positioning? Based Read more…
Kellogg’s wants you to add water to its new cereal. Really. The company’s new “instabowls” look like traditional single-serve bowls — little tubs of cereal, designed to be eaten dry or with milk. Click here to read the story at cnn.com. Discussion Questions: Based on information from this story, describe Kellogg’s new Read more…
Steve Jobs famously induced John Sculley to quit his job at Pepsi and become the CEO of Apple by asking him if he wanted to keep selling sugar water or if he wanted to change the world. Click here to read the story at macworld.com. Discussion Questions: What is innovation? Read more…
Gatorade is entering the energy drink category with a caffeinated spin-off called Fast Twitch. Click here to read the story at cnbc.com. Discussion Questions: What is competition? What is the difference between direct and indirect competition? Based on information from this news story, describe Gatorade’s new product. Who might represent Read more…
Early in the pandemic, people couldn’t get enough pizza. Now, not so much. Papa Johns’ sales are still up, but growth is slowing. In the second quarter, sales at its North American restaurants open at least a year grew just under 1%, down from 5% in the the same period Read more…
In 2020, something incredible happened in the dairy aisle: Velveeta started flying off the shelves. Click here to read the story at cnn.com. Discussion Questions: What is the product life cycle? What are the different stages of the product life cycle? Why do you think Velveeta fell out of favor with Read more…
This week Samsung unveiled its fourth generation of foldable phones the Galaxy Z Fold 4 and Galaxy Z Flip 4. Click here to read the story at medium.com. Discussion Questions: What is product management? Why is product management an important function of marketing? What is a product life cycle? What Read more…