You may not have given it much thought, but the next time you buy an Impossible Whopper meal, you may be helping a local student pay their college tuition. That’s because Burger King, along with many other brands—a list that includes Coca-Cola, Google, Microsoft, Lockheed Martin, and tons of others—have incorporated scholarships into their Read more…
Starbucks is bursting plenty of bubbles this summer — but in a distinctly delicious way. Click here to read the story at fastcompany.com. Discussion Questions:
Mars Wrigley is moving away from promoting its chewing gum products as only breath deodorizers, but more as stress-relieving tools for young adults and teenagers. Click here to read the story at usatoday.com. Discussion Questions:
Rockstar needs a little energy. Pepsico, which acquired the energy drink for $3.85 billion in 2020, is hoping refreshed branding will help the sluggish brand gain market share—and in a competitive and increasingly crowded energy drink aisle it needs all the help it can get. Click here to read the Read more…
Pepsi is encouraging fans to “get wild” in a campaign promoting its Pepsi Wild Cherry soda. The initiative, which consists of two 30-second spots, arrives just in time for NFL Wild Card Weekend, the start of the league’s highly-anticipated postseason. Click here to read the story at thedrum.com. Discussion Questions:
“Avocados don’t get boring at all,” Alvaro Luque, the president and CEO of Avocados from Mexico, told Business Insider. Click here to read the story at businessinsider.com. Discussion Questions:
This was not the stuffing we expected to be talking about during the back half of November. Click here to read the story at thehustle.co. Discussion Questions:
Several months ago, BeReal began losing steam with users, marketers and creators. But the young-demo skewing, photo-sharing social media app hopes to sling itself back in the cultural zeitgeist with its first ever global brand marketing campaign. Click here to read the story at digiday.com. Discussion Questions:
United Airlines on Wednesday unveiled its first new seat in nearly a decade for passengers at the front of the plane, becoming the latest carrier to upgrade its cabin as airlines battle for high-paying travelers. Click here to read the story at cnbc.com. Discussion Questions:
Grocery delivery platform Instacart is launching a new back-to-school promotion featuring discounted Instacart+ memberships and tax-free shopping in two major states. Click here to read the story at storebrands.com. Discussion Questions: