Gatorade has launched its first-ever rewards program available exclusively through its new membership platform Gatorade iD. Consumers can now earn points on in-store and online purchases, which can be used for rewards. Click here to read the story at brand-innovators.com. Discussion Questions:
Oscar Mayer®, the brand dedicated to uniting millions around a love of meat, today introduces its new Stuffed Dogs line to grocery retailers nationwide. Click here to read the story at businesswire.com. Discussion Questions:
When it comes to who produces the most imaginative art, Lunchables thinks kids can take the cake against AI. Click here to read the story at campaignlive.com. Discussion Questions:
Dew nation can now make their favorite soda flavor at home. SodaStream has added the Mountain Dew flavor to its lineup in addition to its recently launched Pepsi flavor. Click here to read the story at pennlive.com. Discussion Questions:
More brands are now offering a way to stop the flood of Mother’s Day marketing emails, sparing customers who don’t want them from potentially bittersweet messages or even painful reminders. Click here to read the story at axios.com. Discussion Questions:
A majority of Americans believe climate change will be catastrophic within their lifetime (68%), according to new research. Click here to read the story at nypost.com. Discussion Questions:
Wendy’s is placing click-to-order offers within its ads on the Roku streaming TV platform. Click here to read the story at chainstoreage.com. Discussion Questions:
“There’s a reason why it’s such a company priority,” said Alex Bodman, Spotify’s global vp of creative. “We don’t just see an increased user base day on day. We also see a lot of people coming back to the platform.” (Bodman declined to offer further details around growth and usage.) Read more…
Spotify unveiled its 2022 “Wrapped” campaign Wednesday morning—in what’s become a highly anticipated seasonal tradition—and this year’s bag of goodies includes gamefied billboards, a “listening personality” generator, and of course the annual rundowns of most-listened-to artists and songs globally and regionally. Click here to read the story at musebycl.io. Discussion Questions: What Read more…
No, you’re not imagining it: There are lots of ways you can purchase products onscreen. Whether streaming a show on Roku, watching a video on YouTube, or thumbing through TikTok, shoppable ads are seemingly everywhere—even on traditional TV. Click here to read the story at marketingbrew.com. Discussion Questions: What is advertising? What is interactive marketing? Read more…