Pizza has become a pandemic staple over the past year, which has only intensified a long-running rivalry between the biggest chains. As part of its bid to further boost sales and grab a bigger slice of the pie, Pizza Hut has turned to a reliable old friend: Pac-Man. The use of the Read more…
Walmart, other retailers, as well as tech companies, continue to heavily invest in seamless ways to incorporate shoppable content in different channels. Instagram recently launched “Shopping in Reels” in December, which allows users to purchase products tagged within the Reels. Click here to read the story at marketing dive.com. Discusson Questions: What Read more…
The happy painter Bob Ross was brought on to this earth to soothe. For over a decade, up until his death in 1995, Ross brought painting to the masses with his step-by-step guide to creating landscapes, captivating the world with gentle musings such as ”we don’t make mistakes – we Read more…
P&G’s plan to open a barbershop inspired by Old Spice is a way to directly engage consumers with the men’s grooming brand, while also marking a return of experiential marketing efforts that had been suspended during the pandemic’s earlier days. Many barbershops closed temporarily last year amid concerns about the transmission of Read more…
HelloFresh looks to capitalize on a boom in home cooking that first emerged at the pandemic’s outset, when many bars and restaurants closed and consumers rushed to grocery stores to load up their pantries. The trend could see another spike as more states enact strict lockdown measures to curb the Read more…
Fisher-Price has created a virtual museum on Instagram to celebrate its toy stories. The toymaker, founded in 1930, has created an explorable online archive with more than 90 exhibits organized by decade, including the rolling Snoopy Sniffer from 1938 and wearable Roller Skates, first introduced in 1983. Click here to Read more…
Mattel Inc is partnering with 5-Minute Crafts to give Barbie something to do during the quarantine. With many consumers still contending with some degree of pandemic-inspired social isolating. Mattel recognized that demand for DIY and craft content continues to increase exponentially, especially since many summer camps for kids are closed. Read more…