A few weeks before Christmas, San Tan Ford, a dealership in the Phoenix area, invited car buyers to gawk at the Mustang Mach-E, a highly anticipated electric car that Ford Motor recently started selling. The event drew some 200 people, many driving BMWs, Audis, Subarus and other brands San Tan rarely Read more…
Keeping up with the fast-food fried chicken wars these days is almost as challenging as tracking the NFL’s reserve/COVID list. In case you missed an installment, both McDonald’s and Shake Shack shook up their menus recently, announcing new chicken items. KFC is clucking back, introducing what it insists is its Read more…
General Motors debuted a new logo meant to convey the automaker’s renewed commitment to the production and sale of electric vehicles. The company is also launching a new marketing campaign to underscore that commitment, as it seeks to compete with Tesla and other automakers that are rushing new EVs to Read more…
In what is likely the best kind of bad publicity a restaurant can get, In-N-Out Burger’s new Colorado locations sparked pandemonium. Customers waited for more than 12 hours. Cops rerouted traffic. And the Daily Mail, more or less the National Enquirerof the U.K., reported on a man losing his pants in a Read more…
How far would you go for a free McRib? McDonald’s iconic barbecue sandwich returns to restaurants nationwide beginning Wednesday. Click here to read the story at usatoday.com. Discussion Questions: Why do you think McRib is not a permanent McDonald’s menu item? What is promotion? What are the different types of Read more…
In the battle of the next-generation gaming machines, two key players are moving in different directions. Microsoft Corp. is making a serious attempt to attract fans in Japan with its new consoles and network services. Meanwhile, Tokyo-based Sony Corp. moved its PlayStation business headquarters to California in 2016 and has Read more…
While consumers are willing to eat gluten-free, there is some debate as to whether they are doing so for health reasons or due to allergies. Studies have shown that the majority of consumers eating gluten-free foods are not intolerant to the protein, but products featuring this free-from claim continue to Read more…
As Sony’s PlayStation and Microsoft’s Xbox prepare to unveil their next-generation products, the stakes are sky-high for both companies. But in the latest round of console wars between the hardware giants, Sony and Microsoft are playing very different games. Xbox Series X is out Nov. 10, followed two days later Read more…
This is a story about a tough decision at Southwest Airlines, and how it differs from the path American Airlines and United Airlines followed. It’s also about what your business can learn from the whole thing. Click here to read the story from inc.com. Discussion Questions: What is competition? Who Read more…
Amazon.com Inc. told Echelon Fitness to stop selling an exercise bike that was promoted and branded as a product developed in partnership with the e-commerce giant. Click here to read the story from finance.yahoo.com. Questions for Classroom Discussion What is competition? How do you think competition between companies impacts you as a Read more…