After a busy holiday season of hosting, toasting and just go-go-going, there’s nothing better or more rewarding than reclining into a peaceful January. But will friends and family recognize and respect your much-needed downtime? Click here to read the story at prnewswire.com. Discussion Questions: M1L3 (Branding):
The surprising partnership between Kellanova’s Pringles brand and upscale caviar marketer The Caviar Co. was born in the real world, but viral attention on social media resulted in heightened awareness of the duo’s potato chip-caviar collection. Click here to read the story at marketingdive.com. Discussion Questions:
In 2023, brand collabs were inescapable. While some made sense conceptually, others have truly haunted us since we first laid eyes on them…here’s looking at you, Velveeta martini. We can’t believe that was last year; where does the time go? Click here to read the story at marketingbrew.com. Discussion Questions:
Teacher Note: Consider visiting Wendy’s Facebook page in class before discussing this news story. here is the link: https://www.facebook.com/wendys. I don’t know if you spend much time scrolling the Facebook feeds of fast-food restaurants, but if you haven’t visited Wendy’s page lately, you should. It’s complete chaos. None of it Read more…
If you’re a dog owner and you’ve been thinking that there just aren’t enough flavored beverages for pooches, worry no more. Click here to read the story at yahoo.com. Discussion Questions:
One of the most recognizable jingles in history is making a return. Chili’s is bringing back its “I want my baby back, baby back, baby back…ribs” jingle for a new advertising campaign promoting the dish that’s been a staple on the chain’s menu since the late 1980s. Click here to Read more…
Electronics company Vizio and The Home Depot have developed a shoppable content series to highlight the many ways consumers can use the retailer’s products to decorate their homes, per details shared with Marketing Dive. Click here to read the story at retaildive.com. Discussion Questions:
Coca-Cola launched a holiday campaign, “The World Needs More Santas,” that features a new ad as well as digital and experiential elements, per details shared with Marketing Dive. The global effort will be adapted for more than 80 markets worldwide. Click here to read the story at marketingdive.com. Discussion Questions:
Starbucks first introduced the Pumpkin Spice Latte (PSL) on October 10, 2003, and over the past 20 years, it has ignited a cultural movement around the love of all things pumpkin spice and fall. Click here to read the story at stories.starbucks.com. * Teacher Note: Consider pairing this news story Read more…
This is the food mashup hot and spicy fans didn’t know they needed. Vlasic and Frank’s RedHot have released new hot and spicy pickles – whole, sliced and in spears. Click here to read the story at pennlive.com. Discussion Questions: