Kraft Heinz brand Bagel Bites asked Twitter users to decide “How should a dog wear pants?” as part of its celebration of National Dog Week, which runs Sept. 20-26, per information emailed to Mobile Marketer. It has received more than 73,000 votes as of press time. Click here to read the story Read more…
A new report on shifts in brand loyalty offers a closer look at how consumers favor brands that give them what they need during the pandemic — and shake off those that don’t. Brand Keys’ new annual ranking finds that while Amazon retains the No. 1 spot, 20% of the Read more…
While most soft drink companies give consumers a boost with caffeine, PepsiCo has created a beverage that’s meant to help people catch some Zs. The multibillion-dollar beverage giant announced it will be releasing a new water-based drink called DriftWell. Click here to read the story from foxbusiness.com. Questions for Classroom Discussion: What is Read more…
TikTok’s series of livestreams aims to highlight the social video app as a hub for showing off fashions, which has been the domain of rival app Instagram for the past decade. By offering exclusive programming with brands like Louis Vuitton and Puma, TikTok can build its audience of fashion buffs Read more…
A year after Ferrero Group acquired the Keebler brand, Ernie the Elf is spreading the word about “real” cookie ingredients combined with magical family moments. It’s a multi-faceted campaign that seeks to modernize Ernie by immersing him in various digital settings—including shoppable ads on Hulu. Click here to read the story from mediapost.com. Read more…
As governments around the world struggle to convince their citizens to stay home to curb the spread of the coronavirus, brands are stepping up to help. Using their own platforms and marketing teams, Chiquita Brands, Coca-Cola and Mucinex are among the many companies that have debuted branded PSAs urging people Read more…