Chick-fil-A is bringing its dipping sauces to grocery stores for the first time, the company announced Wednesday. The fast-food chain will sell 16-ounce bottles of its signature Chick-fil-A and Polynesian sauces at all Target, Publix, Walmart, and Winn-Dixie stores in Florida beginning in April. Click here to read the story Read more…
It’s not a rosy time for the travel and tourism industry. Hundreds of thousands of people depend on travelers to make their living, from the event planning companies that orchestrate multinational conferences, to the individuals who work behind hotel, car rental, and cruise ship reception desks. Entire communities, like those in the Virgin Islands Read more…
Despite its focus on fun and frights, Halloween has not been a holiday that’s yielded many surprises on the marketing front in recent years. The staleness that’s settled over the season has started to lift with the coronavirus pandemic, which has forced brands to rethink their strategies with an eye Read more…
Mayor Lori Lightfoot and her “authentic” personality will be a cornerstone of the plan to “rebrand” Chicago and help the city recover from the economic havoc wreaked by the coronavirus, the city’s chief marketing officer said Thursday. Michael Fassnacht, a former commercial advertising whiz, donated his time to work on Read more…
Bacon lovers, there’s a new face mask for you. Hormel Foods, known for its Black Label Bacon, announced the launch of “Breathable Bacon,” what it calls “a revolutionary face mask featuring the latest in pork-scented technology.” Click here to read the story at usatoday.com. Discussion Questions: What is publicity? Why Read more…
The Big Mac might be McDonald’s most famous item, but a lot of people don’t know much about it. Check out the history of the fast-food chain’s beloved burger. McDonald’s is loving celebrity partnerships. Click here to read the story from foxbusiness.com. Discussion Questions: What is celebrity endorsement? Why do Read more…
Ocean Spray is giving back after a TikTok video featuring one of their products exploded online. The video, posted by Nathan Apodaca — perhaps better known to some as 420doggface208 — was as simple as it comes: He rides a long board down the road, drinking Ocean Spray, while lip-syncing Read more…
Months of the pandemic have tossed teen brand preferences into a blender, with Piper Sandler’s new “Taking Stock With Teens” report detecting major shifts in how Gen Z feels about brands. Even as Nike and Nike’s Jordan brands continue to reign, newcomers like TikTok, Shein and CeraVe are rising. Click Read more…
Though this year’s Halloween celebrations will be very different, candy companies’ Halloween aspirations aren’t crushed, with candy consumption expected to increase despite a decrease in trick-or-treating, per Numerator. For marketers, there are still opportunities to advertise candy, but campaigns will likely look and feel different this year as consumer behaviors Read more…
Everyone’s gotten germ-conscious these days, which has certainly benefited big soapmaker Procter & Gamble. On Thursday it announced a partnership with Lyft to provide cleaning and disinfection products for drivers as part of the rideshare company’s health and safety program. Click here to read the story from mediapost.com. Discussion Questions: What is Read more…