The Nerds Candy brand is teaming up with the (objectively) nerdy game Dungeons & Dragons. Together, they will launch a campaign of limited-edition Nerds Gummy Clusters and Rainbow Nerds Theater Box packaging, which both feature a team of new, D&D-inspired Nerds characters. Click here to read the story at the Read more…
The hottest new artist of 2021 might not be Olivia Rodrigo after all. General Mills-owned cereal brand Lucky Charms has today announced that its chipper mascot Lucky the Leprechaun has dropped his debut album, Magically Delicious, is available across all major streaming platforms but promoted exclusively on Spotify. Click here Read more…
What does it sound like to be the first people ever to ski down Lhotse, the fourth tallest mountain on earth? Or how about listening in on climber Alex Honnold—the subject of the Oscar-winning doc Free Solo—trekking in Antarctica? Click here to read the story at fastcompany.com. Discussion Questions: Based on Read more…
Confession: I think Flamin’ Hot Cheetos are really hard to eat. Maybe it’s the unrelentingly red visual barrier, or the way they cake onto the fingertips. Perhaps Flamin’ Hot Mountain Dew will fix those issues for me. It’s in a can, no finger contact required. Click here to read the Read more…
How do you know it’s been an unusual year? When a company that moves people encourages everyone not to move. And Uber did just that in a surprising way: by telling everyone to stay put. With so many communities struggling with the challenges of the COVID-19 pandemic, Uber positioned itself Read more…
Long-time Domino’s “nemesis” the Noid turned three gadgets from a recent TV campaign — a Pizza Crusher, Pizza Slayzer and Noid Balloon Blockade — into NFTs, or nonfungible tokens, that Noid plans to sell to further fund his dastardly deeds. Click here to read the story at mediapost.com. Discussion Questions: Read more…
There has been a steady drumbeat of news leading up to the release of US intelligence documents pertaining to unidentified flying objects. Unlike the past, the UFO headlines aren’t in the supermarket tabloids, instead they are in The New York Times and The New Yorker. Click here to read the story at thedrum.com. Read more…
There’s no more denying it: Emily Kelley loves Crocs. After years of dismissing them as hideous and pointless, the 27-year-old now wears her white foam clogs everywhere — to breweries, the grocery store and on long walks through her Chicago neighborhood. Click here to read the story at arkansasonline.com. Discussion Read more…
Tesla has filed a new trademark for its brand under restaurant services as the automaker is expected to expand amenities around its charging infrastructure, including actual restaurants. Click here to read the story at elektric.co. Discussion Questions: What is a brand? What is brand extension? How might this story demonstrate Read more…
Target is unveiling a new brand campaign tomorrow under the tagline “What we value most shouldn’t cost more.” The new tagline is a sentiment that perfectly aligns with the banner’s brand promise “Expect More. Pay Less,” Cara Sylvester said in her first interview since being named chief marketing and digital officer in Read more…