RH, previously Restoration Hardware, joined the hotel industry this week. Click here to read the story at foxbusiness.com. Discussion Questions: What type of business is Restoration Hardware? What is a brand? What is brand extension? How might Restoration Hardware opening a hotel represent an example of brand extension? What is positioning? Based Read more…
Pinterest tallies 25 million travel Pinners and more than 63 million people engaging with travel content worldwide every month, and the financial giant and hotel colossus wanted to reach travelers on a platform where they seek inspiration. Click here to read the story at adweek.com. Discussion Questions: What is promotion? Read more…
Kellogg’s wants you to add water to its new cereal. Really. The company’s new “instabowls” look like traditional single-serve bowls — little tubs of cereal, designed to be eaten dry or with milk. Click here to read the story at cnn.com. Discussion Questions: Based on information from this story, describe Kellogg’s new Read more…
Steve Jobs famously induced John Sculley to quit his job at Pepsi and become the CEO of Apple by asking him if he wanted to keep selling sugar water or if he wanted to change the world. Click here to read the story at macworld.com. Discussion Questions: What is innovation? Read more…
Gatorade is entering the energy drink category with a caffeinated spin-off called Fast Twitch. Click here to read the story at cnbc.com. Discussion Questions: What is competition? What is the difference between direct and indirect competition? Based on information from this news story, describe Gatorade’s new product. Who might represent Read more…
If semiconductor shortages, recession risks and the once-a-century shift in propulsion weren’t enough to keep auto executives up at night, here’s one more sleep disruptor: Consumers are keen to buy an Apple car before one even exists. Click here to read the story at Bloomberg.com. Discussion Questions: What is a Read more…
Usually, spilling ketchup on your clothes is reason to get mildly upset and reach for the stain remover. Click here to read the story at cnet.com. Discussion Questions: What is publicity? How do brands benefit from publicity? What is a publicity or marketing stunt? What is the goal of a Read more…
Kraft Heinz on Tuesday announced it is recalling some 5,750 cases of its Capri Sun Wild Cherry beverage due to possible contamination. In a public statement, the company said: “The voluntary recall comes after diluted cleaning solution, which is used on food processing equipment, was inadvertently introduced into a production Read more…
Gen Z is hooked on fast fashion, and ThredUP wants to do something about it. Enlisting the help of famous Gen Z breakout star Priah Ferguson of “Stranger Things,” the thrift giant has launched a confessional that aims to to break GenZ of its wasteful habit. Click here to read Read more…
In 2020, something incredible happened in the dairy aisle: Velveeta started flying off the shelves. Click here to read the story at cnn.com. Discussion Questions: What is the product life cycle? What are the different stages of the product life cycle? Why do you think Velveeta fell out of favor with Read more…