Advertising
Burger King’s Menu Adds a New Kind of Hit (Blame the Whopper)
A good, catchy jingle can cement a product in the public’s mind spanning across generations. Click here to read the story at the street.com. Discussion Questions:
Branding
5 Reasons Why You Need to Make Emojis Part of Your Marketing Strategy
So many messages get lost in translation when typed or written down. How can you convey your tone of voice or feelings in just 280 characters or less? Click here to read the story at entrepreneur.com. Discussion Questions:
Branding
How Liquid Death’s 40-year-old founder turned ‘the dumbest name’ and a Facebook post into a $700 million water brand
Let’s face it: Water is boring. Sure, it’s essential to your health and few beverages can be more crisp or refreshing, but most bottled water brands are fairly bland and uninspiring — featuring the same interchangeable references to mountains, springs or both. Click here to read the story at cnbc.com. Read more…
Brand Loyalty
Delta’s Promotion With Starbucks Is Such a Hit It Generated 1 Million Linked Accounts in 16 Days
In October, Delta Air Lines and Starbucks announced a partnership that allowed SkyMiles members to link their account with their Starbucks Rewards account and earn additional benefits in both programs. Click here to read the story at inc.com. Discussion Questions:
Brand Loyalty
Fastest Growing Brands 2022
This ranking is determined by measuring growth in purchasing consideration over the course of 2022. The “Growth” score represents the net shift between the share of consumers who said they were considering purchasing from the brand in January 2022 and the share who said the same in October. Morning Consult Brand Intelligence tracks Read more…
Advertising
Did You Know Planters Has a NUTMobile for Promotional Experiences?
We all know about the Oscar Meyer Wienermobile. It’s perhaps the most famous food-shaped promotional vehicle in the world. Click here to read the story at magazine.promomarketing.com. Discussion Questions:
Branding
Why KIA’s confusing logo is part of a growing design trend
Kia has a logo problem: namely, that people can’t quite read it. The recent revelation that the company’s new logo causes 30,000 people a month to Google “KN car” sent the design world into a minor tizzy, resulting in a number of proposals to “fix” the logo by restoring the missing crossbar to its Read more…
Branding
Meet the Rising Brand Upcycling McDonald’s Uniform into Workwear
Finnish fashion label VAIN has just taken the art of upcycling to the next level, utilizing discarded McDonald’s uniforms to create an all-new collection of workwear. Click here to read the story at yahoo.com. Discussion Questions:
Brand Loyalty
Starbucks Odyssey launches for select rewards members with NFTs
Starbucks entered the world of NFTs with the beta launch of the web3-enabled extension of its loyalty program. Click here to read the story at axios.com. Discussion Questions:
Branding
The new Kia logo commits the ultimate design crime
Every designer knows the importance of brand recognition – and car logos are among the most recognisable in the world. Click here to read the story at creativebloq.com. Discussion Questions: What is branding? Why are logos an important aspect of branding? What is brand recognition? Why do you think car Read more…