The popular reality TV gameshow Big Brother now has its own mobile game, where people have the chance to win up to $1m as a virtual housemate or watch others take part in the game, much like the TV show. In the game, developed by 9th Impact alongside the show’s producer, Read more…
Mayor Lori Lightfoot and her “authentic” personality will be a cornerstone of the plan to “rebrand” Chicago and help the city recover from the economic havoc wreaked by the coronavirus, the city’s chief marketing officer said Thursday. Michael Fassnacht, a former commercial advertising whiz, donated his time to work on Read more…
The Covid-19 pandemic has decimated the tourism industry and recovery will take time, as mass international travel will not return in any significant way any time soon. The pandemic has also irrevocably changed consumer behaviour and spending patterns. This means it is crucial that countries like Singapore work closely with Read more…
Amazon.com Inc. told Echelon Fitness to stop selling an exercise bike that was promoted and branded as a product developed in partnership with the e-commerce giant. Click here to read the story from finance.yahoo.com. Questions for Classroom Discussion What is competition? How do you think competition between companies impacts you as a Read more…
A new report on shifts in brand loyalty offers a closer look at how consumers favor brands that give them what they need during the pandemic — and shake off those that don’t. Brand Keys’ new annual ranking finds that while Amazon retains the No. 1 spot, 20% of the Read more…
While most soft drink companies give consumers a boost with caffeine, PepsiCo has created a beverage that’s meant to help people catch some Zs. The multibillion-dollar beverage giant announced it will be releasing a new water-based drink called DriftWell. Click here to read the story from foxbusiness.com. Questions for Classroom Discussion: What is Read more…
A year after Ferrero Group acquired the Keebler brand, Ernie the Elf is spreading the word about “real” cookie ingredients combined with magical family moments. It’s a multi-faceted campaign that seeks to modernize Ernie by immersing him in various digital settings—including shoppable ads on Hulu. Click here to read the story from mediapost.com. Read more…
KFC’s chicken may be finger lickin’ good, but since licking your fingers might not be the best idea during a global pandemic, the company has decided to temporarily suspend using its famous tagline. On Monday, KFC, which is owned by Yum! Brands, announced that it is “pressing pause” on its Read more…
In times of crisis, it may be hard for marketers to know where to begin. In just a few short weeks, people have shifted into protection mode, focused on themselves, their families, their employees, their customers, and their communities. Social media reflects this, with pleas for fellow citizens to follow Read more…
As governments around the world struggle to convince their citizens to stay home to curb the spread of the coronavirus, brands are stepping up to help. Using their own platforms and marketing teams, Chiquita Brands, Coca-Cola and Mucinex are among the many companies that have debuted branded PSAs urging people Read more…