Pepsi’s latest campaign builds on its musical heritage and combines several pre-pandemic tactics to drive fan engagement at a popular amusement park. Since 2013, the soda brand has been the official sponsor of the Super Bowl Halftime Show and has partnered with a range of popular musicians through additional campaigns. Read more…
Dara Treseder arrived at Peloton in early 2020. The brand was still reeling from an advertising campaign that landed just a month earlier, which was described by critics as ‘sexist’, ‘offensive’ and ‘dumb’. It saw a slim and visibly wealthy woman gifted a £2000 Peloton bike for Christmas by her Read more…
Long-time Domino’s “nemesis” the Noid turned three gadgets from a recent TV campaign — a Pizza Crusher, Pizza Slayzer and Noid Balloon Blockade — into NFTs, or nonfungible tokens, that Noid plans to sell to further fund his dastardly deeds. Click here to read the story at mediapost.com. Discussion Questions: Read more…
Tesla has filed a new trademark for its brand under restaurant services as the automaker is expected to expand amenities around its charging infrastructure, including actual restaurants. Click here to read the story at elektric.co. Discussion Questions: What is a brand? What is brand extension? How might this story demonstrate Read more…
Target is unveiling a new brand campaign tomorrow under the tagline “What we value most shouldn’t cost more.” The new tagline is a sentiment that perfectly aligns with the banner’s brand promise “Expect More. Pay Less,” Cara Sylvester said in her first interview since being named chief marketing and digital officer in Read more…
Planters’ new campaign is the brand’s latest effort to refresh its appearance in the eyes of consumers. Starting with “Sustenance” and proceeding with a series of like-minded spots through the year, Planters will focus its attention on the nutritious benefits of consuming peanuts, at a time when the U.S. plant-based Read more…
KFC is bringing back its popular ‘It’s finger lickin’ good’ tagline for the first time since dropping it last year. The line was temporarily withdrawn as the brand decided it was “inappropriate” to encourage finger licking in the middle of a pandemic asit breached hygiene advice. Click here to read the Read more…
Puppuccinos may soon officially be part of Starbucks’ menu, a new trademark filing suggests. The coffee giant applied to trademark the term “puppuccino” with the US Patent and Trademark Office on May 4. Click here to read the story at businessinsider.com. Discussion Questions: What is a brand? What is brand protection? How Read more…
After more than a decade, Visit Myrtle Beach is rebranding the popular East Coast destination as “The Beach” and launching a corresponding marketing campaign, “You Belong At The Beach,” just in time for summer and as COVID-19 restrictions begin to loosen. Click here to read the story at travelpulse.com. Discussion Questions: What Read more…
In 1936, unemployment rates in America were unsettlingly high, but Oscar Mayer wasn’t just going to sit there and do nothing. Instead, the brand decided that there was no better way to lift people’s spirits than introducing them to a giant, hotdog-shaped car. Click here to read the story at Read more…