How did the chain outdo Burger King’s Bacon Sundae, Pizza Hut’s hot-dog-stuffed crust, Cinnabon’s Pizzabon, and KFC’s fried-chicken-flavored nail polish? Click here to read the story at newyorker.com. Discussion Questions:
More restaurants, including big chains and small mom-and-pop shops, are using subscription programs to build loyalty and drive sales. Click here to read the story at axios.com. Discussion Questions:
Think NFTs are meh? All very 2022? Well it might be time to wake up and smell the coffee. Virtually, of course. Click here to read the story at forbes.com. Discussion Questions:
Ranch enthusiasts have a whole new way to enjoy the creamy salad dressing. On Thursday, Hidden Valley unveiled a new collaboration with Brooklyn-based ice cream parlor Van Leeuwen: Hidden Valley Ranch ice cream. Click here to read the story at people.com. Discussion Questions:
I’m a gal on the go, which has often meant scarfing down a bodega turkey sandwich unearthed from the bottom of my tote bag between commitments. Click here to read the story at eater.com. Discussion Questions:
First it was mailboxes, then inboxes…Now, marketers are blowing up phones. Click here to read the story at marketingbrew.com. Discussion Questions:
In October, Delta Air Lines and Starbucks announced a partnership that allowed SkyMiles members to link their account with their Starbucks Rewards account and earn additional benefits in both programs. Click here to read the story at inc.com. Discussion Questions:
This ranking is determined by measuring growth in purchasing consideration over the course of 2022. The “Growth” score represents the net shift between the share of consumers who said they were considering purchasing from the brand in January 2022 and the share who said the same in October. Morning Consult Brand Intelligence tracks Read more…
It’s a tough week to be a Southwest Airlines influencer. Take Kody and Kyler McCormick, brothers who have been making videos and social media posts boosting Southwest for years, in exchange for vouchers or cash from their favorite airline. Click here to read the story at nytimes.com. Discussion Questions:
Last holiday season, McDonald’s leaned on singer Mariah Carey’s star power and discounts to drive customers to its mobile app. Click here to read the story at cnbc.com. Discussion Questions: