How Taco Bell’s Marketing Engine Embraces Culture and the Customer
The Mexican chain proves how it can take over culinary news in the restaurant industry time and time again. Click here to read the story at qsrmagazine.com. Discussion Questions:
The Mexican chain proves how it can take over culinary news in the restaurant industry time and time again. Click here to read the story at qsrmagazine.com. Discussion Questions:
You may not have given it much thought, but the next time you buy an Impossible Whopper meal, you may be helping a local student pay their college tuition. That’s because Burger King, along with many other brands—a list that includes Coca-Cola, Google, Microsoft, Lockheed Martin, and tons of others—have incorporated scholarships into their Read more…
Gatorade has launched its first-ever rewards program available exclusively through its new membership platform Gatorade iD. Consumers can now earn points on in-store and online purchases, which can be used for rewards. Click here to read the story at brand-innovators.com. Discussion Questions:
Pizza Hut is thrilled to announce a partnership with acclaimed food critic, Forbes 30 Under 30 Creator and NAACP Outstanding Social Media Personality winner, Keith Lee, as they team up to support local communities and unveil the FamiLEE Community Pizza. Click here to read the story at prnewswire.com. Discussion Questions:
If somehow you haven’t yet heard, a rare celestial event is taking place on Monday, April 8: A total solar eclipse will be visible in parts of North America. Click here to read the story at fastcompany.com. Discussion Questions:
Inflation has touched nearly everything these last few years — even Trader Joe’s 19-cent bananas. But Costco is holding the line on its hot dog-soda combo price. Click here to read the story at cnn.com. Discussion Questions:
One of the greatest things about shopping at big-box stores nowadays is how fierce the competition is. This may not sound like something great if you are, say, operating one of these stores. But if you’re a customer, you only stand to benefit. Click here to read the story at Read more…
You can now submit your dream Whopper toppings for a chance to win $1 million, Burger King announced Monday. Click here to read the story at usatoday.com. * TEACHER SUGGESTION: A Burger King “Royal Perks” loyalty program account is required to enter Burger King’s contest, either on a website or Read more…
A select number of brands meet or exceed consumers’ expectations to such an extent that they are able convert market-share and loyalty into category and market dominance. Click here to read the story at chainstoreage.com. Discussion Questions:
Just in time for Valentine’s Day, Applebee’s is launching a new “Date Night Pass” for $200 that includes up to $30 in food per week for a year. Click here to read the story at foxbusiness.com. Discussion Questions: