British chocolate brand Cadbury will utilize digital out-of-home activity as part of the promotion of its Secret Santa Postal Service, using digital and static posters to promote sharing at Christmas. Click here to read the story at adweek.com. Discussion Questions: What is seasonal marketing? Why are the holidays important to Cadbury? Read more…
Kohl’s Corp. is unveiling an omnichannel holiday marketing campaign that includes leading-edge social media and metaverse components. Click here to read the story at chainstoreage.com. Discussion Questions: What is promotion? What are the different forms of promotion? What are sweepstakes? Describe the Kohl’s sweepstakes promotion referenced in this news story. Read more…
It seems Uber just isn’t content with letting users travel in peace and awkward silence during their point-to-point trips. The ride-hailing company now plans to advertise to users at every point of a trip from the moment you open the app. Click here to read the story at gizmodo.com. Discussion Read more…
The Toronto Transit Commission’s (TTC) Bloor-Yonge subway station is covered with Alberta is Calling posters, displaying messages about better affordability and job opportunities and strongly encouraging Torontonians to move out west. Click here to read the story at toronto.citynews.ca. Discussion Questions: Why might the Province of Alberta want to encourage Toronto residents Read more…
In the app, you literally gas people up. That’s why it’s called “Gas.” The social networking app, which was released in August 2022, allows you to compliment your friends in a series of polls, and it is the No. 1 social networking app (as of press time) on Apple’s App Store Read more…
Taco Bell is launching a multi-city breakfast tour as part of its “apology” for creations of breakfast menus past. As part of this campaign, Taco Bell has enlisted Pete Davidson for “The Apology” ad video. In it, Davidson, of Saturday Night Live and celebrity dating bingo fame, eats a Taco Bell Breakfast Crunchwrap. Click here Read more…
Carl’s Jr. and Hardee’s brands are getting a makeover with a new redesign that is aimed at making the brand “look as good as the food tastes.” Click here to read the story at brand-innovators.com. Discussion Questions: What is a brand? What is a brand identity? Why are brand identities Read more…
Kraft Heinz on Tuesday announced it is recalling some 5,750 cases of its Capri Sun Wild Cherry beverage due to possible contamination. In a public statement, the company said: “The voluntary recall comes after diluted cleaning solution, which is used on food processing equipment, was inadvertently introduced into a production Read more…
With the arrival of cable and satellite TV in the 1990s, national advertisers switched to brand-building on TV screens. Brands such as Asian Paints, Fevicol, Cadbury and Vodafone used the reach of mass TV to propagate their message. Click here to read the story at digiday.com. Discussion Questions: What is Read more…
In 2020, something incredible happened in the dairy aisle: Velveeta started flying off the shelves. Click here to read the story at cnn.com. Discussion Questions: What is the product life cycle? What are the different stages of the product life cycle? Why do you think Velveeta fell out of favor with Read more…