Advertising
Taco Bell’s sales grow, thanks to Mexican Pizza and Pete Davidson
Mexican Pizza was an apparent winner for Taco Bell last year. So was Pete Davidson. Click here to read the story at restaurantbusinessonline.com. Discussion Questions:
Advertising
Burger King’s Menu Adds a New Kind of Hit (Blame the Whopper)
A good, catchy jingle can cement a product in the public’s mind spanning across generations. Click here to read the story at the street.com. Discussion Questions:
Advertising
The best and worst campaigns of 2022, according to industry creatives
Ah, 2022. It was the best of times, it was the worst of times. You could say the same thing about the ads we saw in the past 12 months. Click here to read the story at marketingbrew.com. Discussion Questions:
Advertising
Did You Know Planters Has a NUTMobile for Promotional Experiences?
We all know about the Oscar Meyer Wienermobile. It’s perhaps the most famous food-shaped promotional vehicle in the world. Click here to read the story at magazine.promomarketing.com. Discussion Questions:
Advertising
Roku CEO explains why the company is launching its own line of TVs
Roku is counting on its growing consumer base beyond 70 million customers as it launches its own line of televisions, CEO Anthony Wood told CNBC on Thursday. Click here to read the story at cnbc.com. Discussion Questions:
Advertising
Why Spotify makes Wrapped its annual marketing moment
“There’s a reason why it’s such a company priority,” said Alex Bodman, Spotify’s global vp of creative. “We don’t just see an increased user base day on day. We also see a lot of people coming back to the platform.” (Bodman declined to offer further details around growth and usage.) Read more…
Advertising
Spotify Gamifies Its ‘Wrapped’ Billboards Looking Back at 2022
Spotify unveiled its 2022 “Wrapped” campaign Wednesday morning—in what’s become a highly anticipated seasonal tradition—and this year’s bag of goodies includes gamefied billboards, a “listening personality” generator, and of course the annual rundowns of most-listened-to artists and songs globally and regionally. Click here to read the story at musebycl.io. Discussion Questions: What Read more…
Advertising
For Uncommon Goods, podcast ads drive ‘high-quality’ customers
Does Santa listen to podcasts? If you find a bag of AG1, a HelloFresh meal kit, or a Helix mattress under the tree, we might have our answer. Click here to read the story at marketingbrew.com. Discussion Questions:
Advertising
Apple privacy changes prompt some advertisers to turn toward shoppable TV ads
No, you’re not imagining it: There are lots of ways you can purchase products onscreen. Whether streaming a show on Roku, watching a video on YouTube, or thumbing through TikTok, shoppable ads are seemingly everywhere—even on traditional TV. Click here to read the story at marketingbrew.com. Discussion Questions: What is advertising? What is interactive marketing? Read more…
Advertising
Why Airbnb sees in-house advertising creative as the key to brand success
When Airbnb unveils its new product called Setup this week—aimed at providing more guidance and resources to new hosts—the marketing push behind it will look and feel exactly like the product itself. Even the fun little animations will be the same. Click here to read the story at fastcompany.com. Discussion Read more…