The University of Nebraska announced in March that it would bring its multimedia rights operations in-house after having Learfield IMG College license the properties for the past 15 years. The move made the Huskers one of the few Power Five program to eschew a third-party MMR partnership, which has become, thanks largely to Learfield Read more…
The popular conception of lacrosse has been the same for decades. In 2010’s The Social Network, despite already being set amongst the most elite of Ivies, Justin Timberlake as Napster founder Sean Parker makes a point about power by recalling a revenge fantasy against the co-captain of his high school lacrosse Read more…
Formula 1 finally landed a new racing venue in the United States after roughly five years of effort from its owner Liberty Media. Formula 1 will race the next decade in the Miami market after securing a venue and landing financial backers. And with the move, parent company Liberty Media’s U.S. Read more…
Three-time NBA champion Dwyane Wade has purchased an ownership stake in the Utah Jazz, joining majority owner and team governor Ryan Smith with plans to take an active role in the franchise and region. Wade, an eight-time All-NBA player with the Miami Heat, is the latest of several Hall of Fame-level players Read more…
A series of CarMax advertisements featuring WNBA superstar Sue Bird, which recently went viral on social media, uses humor and misdirection to elevate female athletes who have faced decades of underrepresentation in media. Bird’s accomplishments on the court put her among the best players to ever play professional basketball. Click here to read the story Read more…
Major League Baseball has taken its lumps the past decade. An audience too old, a game too slow and a dearth of marketable stars have it doomed, shout the naysayers. Not to mention the crumbling regional sports network model and potential labor strife, which have added more fuel to the Read more…
After a landmark WNBA season, the league is telling the nation to pay attention. To celebrate the upcoming 25th season, the professional women’s basketball league unveiled a series of new initiatives as well as a new logo, basketball and uniforms as part of its “Count It” campaign. The plan includes an Read more…
Fan Controlled Football (FCF), the only professional sports league that empowers fans to call plays in real-time, will host its first-ever title game, which fans officially named “The People’s Championship.” Click here to read the story at sports.yahoo.com. Discussion Questions: What is competition? What is the difference between direct and Read more…
Baseball fans, get ready to cheer on the Spartanburgers. No, not the Spartanburg Spartanburgers. Just the one name: The Spartanburgers. Click here to read the story at goupstate.com. Discussion Questions: What is branding? What is brand loyalty? What is fan engagement? What is publicity? How might hosting a “name the Read more…
Despite the fact that arguably the two biggest brands in college football squared off against each other in the College Football Playoff (CFP) National Championship Game, a much smaller audience than usual paid attention. Click here to read the story at si.com. Discussion Questions: What are broadcast rights? Why do Read more…