When I recently sat down with Dallas Stars’ head honcho Brad Alberts, his long-running hockey franchise had just shared some big news. The previous day, the National Hockey League announced that the Stars would play in the 2021 Kraft Hockeyville game—an annual competition that takes place in a city that Read more…
DIANA TAURASI SPREAD her arms wide and turned toward the crowd. The WNBA superstar had just scored a playoff career-high 37 points while playing on a bum ankle. She was trending on social media. At 39 years old, Taurasi gifted the fans a vintage-style performance against the Las Vegas Aces. Taurasi’s Phoenix Mercury Read more…
The buzz for the United States Football League is continuing to build ahead of the league’s April 2022 debut. The new league’s city affiliations, team nicknames and logos for all eight franchises were unveiled on “The Herd” on FS1 on Monday. Click here to read the story at foxsports.com. Discussion Read more…
The XFL hired a series of former NFL and XFL executives Monday in anticipation of its 2023 return to the field, including former Buffalo Bills CEO Russ Brandon as the league’s new president. Click here to read the story at espn.com. Discussion Questions: What is a SWOT analysis? How might a SWOT Read more…
Nearly 30 years after launching the FIFA series, soccer’s global governing body has reportedly decided to walk away from its licensing deal with EA Sports. Click here to read the story at complex.com. Discussion Questions: What is licensing? In the case of FIFA and EA Sports, which company is the Read more…
The National Women’s Soccer League has called off games this weekend after a brutal week of negative headlines surrounding toxic environments and imbalances of power among clubs. The league announced the move on Friday. Click here to read the story at cbssports.com. Discussion Questions: What is publicity? How do you Read more…
Philadelphia 76ers President of Business Operations Chris Heck discusses the 76ers new six-year jersey patch deal with Crypto.com and the upcoming NBA season. Click here to watch the video on news.yahoo.com. Discussion Questions: What is crypto? What is sponsorship? How do brands determine which sports and entertainment properties to sponsor? What is Read more…
ESPN recently featured a video short called “How the Savannah Bananas have become the greatest show in baseball” on SportsCenter. The clip explores how the Savannah Bananas minor league baseball team made going to a baseball game an experience, becoming the “greatest show in baseball.” Click here to watch the Read more…
Texas A&M University is set to re-create the famous Red, White and Blue football game this Saturday at Kyle Field to remember the upcoming 20th anniversary of the 9/11 terrorist attacks. In the days following the attacks on Sept. 11, 2001, five Aggies – current students at the time – led Read more…
Three new MLS stadiums will open by the time summer 2021 finishes. But Q2 Stadium in Austin wouldn’t fit anywhere other than Austin. At least that’s the plan. “We wanted a stadium inspired by Austin, with Austin textures, Austin tastes and Austin sounds,” says Andy Loughnane, Austin FC president. “We Read more…