Broncos winning bid: Walmart heir Rob Walton set to purchase Denver’s NFL team for record-setting price

For the first time since 1984, the Denver Broncos are going to have a new owner.  The Broncos announced on Tuesday night that they have entered into a purchase and sale agreement with the Walton-Penner family to acquire the team. Click here to read the story at cbssports.com. Discussion Questions: How are franchise values Read more…

Pickleball brands and organizations are using modern marketing moves to expand the sport beyond boomers

Pickleball is not only your parents’ sport anymore. The game, a paddle sport similar to tennis, is often associated with retirement homes or country clubs. After a spike in popularity during the pandemic, however, pickleball has gone mainstream. Click here to read the story at morningbrew.com. Discussion Questions: What is Read more…

Brad Alberts, president and CEO of the Dallas Stars, is making ice hockey a viable business in blazing-hot Texas

When I recently sat down with Dallas Stars’ head honcho Brad Alberts, his long-running hockey franchise had just shared some big news. The previous day, the National Hockey League announced that the Stars would play in the 2021 Kraft Hockeyville game—an annual competition that takes place in a city that Read more…