Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
The Los Angeles Rams on Wednesday revealed their rebranded uniforms that will debut this season. The new look includes a blue jersey featuring yellow gradient numbering and interchangeable blue or yellow pants. There is also an off-white jersey and pant combination. The Rams’ new helmet is a metallic chrome blue, Read more…
Hollywood pressed pause on releasing most major films in theaters to combat the coronavirus outbreak, but that hasn’t necessarily been the case for toys and merchandise related to those movies. Despite film delays, toy production and gaming companies are often staying on schedule, releasing a variety of products tied to Read more…
If NBA games resume this season — and possibly into the start of next season — there will be no live fans in attendance at the games. However, there could be virtual fans. The league is looking into this, according to a couple of recent statements, including one from the Bucks’ Chief Read more…
There’s an iconic photo of Tony Hawk in 1983, sitting on his skateboard inside a drainage pipe. The pipe is located within a network of ditches and irrigation canals in Cardiff, near San Diego—nicknamed “Sanoland” for the sanitation plant at San Elijo Lagoon. In the photo, taken when Hawk was Read more…
Universal Studios faced a dilemma with its family-friendly film “Trolls World Tour.” Movie theaters had closed due to the coronavirus pandemic’s collective lockdown. So the studio could either shelve the film indefinitely or do what was previously unthinkable in Hollywood – release it directly to homes first for on-demand streaming, something Read more…
America’s stadiums may be silent, but its fans aren’t, and the Cheeseheads of Green Bay are proving that they are the loudest of them all: The Lambeau loyalists come out on top in the Forbes ranking of the best fans in sports. Measuring passion is a tricky thing. Crazy certainly Read more…
Many professional athletes can struggle financially once they retire. One big exception is former basketball star Shaquille O’Neal. It’s no secret that former athletes often experience post-career money problems. In the NBA, for instance, a staggering 60% of players go broke within five years of leaving the sport. Click here to read Read more…
PBR (Professional Bull Riders) was back in action last weekend in Oklahoma with a closed-to-fans, made-for-TV event produced by a skeleton crew, following a five-week Coronavirus-caused hiatus. No fans were in attendance, and social distancing, functional separation and other safety measures were in full force as the cowboys of the Read more…
The NCAA announced on Wednesday the support of a proposal for college athletes to profit off their name, image and likeness. The day marked an important step in the NIL legislation, which should be formally passed in January and put in place in time to start the 2021 football season. Read more…
The sudden disappearance of sports will erase at least $12 billion in revenue and hundreds of thousands of jobs, an economic catastrophe that will more than double if the college football and NFL schedules are wiped out this fall by the coronavirus pandemic, an analysis conducted for ESPN shows. Click here to Read more…