Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
One of Pat Gallagher’s favorite quotes about baseball has long been attributed to Yogi Berra. “I love Yogi’s old quote where he said `You know, if people don’t want to come to the ballpark, you can’t stop them,’” Gallagher, the former marketing guru for the San Francisco Giants, says. Click here to read Read more…
With fans barred from stadiums due to coronavirus restrictions, sporting bodies around the world are grappling with how to create atmosphere at matches — and the makers of a new app think they have the answer. The “Remote Cheerer powered by Sound UD” system is made by Yamaha and broadcasts cheers, Read more…
The coronavirus pandemic, and subsequent worldwide shutdown of sports, has cast doubt on future partnerships for brands and rights holders. A study from sports marketing agency Two Circles this month fueled further doubt, predicting that global sports sponsorship spend in 2020 is set to take a US$17.2 billion hit as Read more…
As it stands, the likelihood of MLB playing with fans in attendance this season is close to zero. Due to the unprecedented nature of these times, MLB clubs are looking into ways to increase sponsorship sales by adding tarp advertising to the empty seats filling the stadium. According to a Read more…
The middle part of the 1990s took a major toll on the baseball card industry. All those ambitions of striking it rich off personal collections proved to be grossly overstated. The supply got out of hand, growing too large to keep pace with the anticipated values. There was also an Read more…
Back on November 12, Peloton posted a new holiday ad that lit the internet up like the Griswold’s house. If you can remember back that far, a husband presents his wife with the gift of a tech-enabled stationary bike, and she proceeds to document her journey embarking on the interactive fitness Read more…
As Major League Baseball works toward a resolution to have an 82-game season this year, minor-league baseball is preparing for its fate during the COVID-19 pandemic. When MLB announces a plan for the 2020 season, it appears the hammer will drop on MiLB. Click here to read the story at msn.com. Discussion Read more…
When you can’t do what you should be doing, what do you do? That’s the question Rochester Red Wings General Manager Dan Mason is asking as Frontier Field sits empty. “It’s really difficult,” Mason says. “What I would do for a 35-degree game right now with 500 people in the Read more…
While a few live sporting contests have resumed, for the most part, we are relying on old footage to scratch our sports itch. As we have noted, with no games, numerous teams, organizations and figures have done their part to keep fans enthused about their respective athletic endeavors in other Read more…
n Madison, the “Duck Pond” is a stadium where the hometown baseball team plays. The Madison Mallards play their home games at 2920 N. Sherman Ave in the stadium at Warner Park. But there’s so much more than baseball going on at the pond this summer. From princess night to Read more…