Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Two of the country’s top college football conferences will postpone their fall seasons. That could mean billions of dollars in losses — for universities, college towns and companies built around the American college football spectacle. Sportswear companies in particular stand to lose out on one of their biggest investments and most Read more…
With fall fast approaching, marketers would typically be kicking into high gear for the return of professional football, as the National Football League (NFL) remains one of the last bastions of destination TV viewing. But, as with so many major events this year, exactly how the season will shape up Read more…
The National Basketball Association has signed a multiyear partnership with Oculus that makes the Facebook-owned virtual reality platform an official marketing partner of the league and the first-ever virtual reality headset partner of the NBA, Women’s National Basketball Association, and NBA G League. Click here to read the story from sportsbusiness.com. Questions Read more…
It’s only a few days before SummerSlam, arguably entertainment brand WWE’s second most important annual event, being staged this year in Orlando, Florida with one huge change – this year, it will have no fans present as a result of the coronavirus pandemic. Click here to read the store from thedrum.com. Questions Read more…
Ellen DeGeneres’ Twitter profile picture looks like a lot of other COVID-era ones. The illustrated image features the talk show host, her signature blond crop and piercing blue eyes on display, wearing a mask. But the written message across the pandemic-friendly face covering that was once considered her mantra is Read more…
With fall fast approaching, marketers would typically be kicking into high gear for the return of professional football, as the National Football League (NFL) remains one of the last bastions of destination TV viewing. But, as with so many major events this year, exactly how the season will shape up Read more…
Ellen DeGeneres’ Twitter profile picture looks like a lot of other COVID-era ones. The illustrated image features the talk show host, her signature blond crop and piercing blue eyes on display, wearing a mask. But the written message across the pandemic-friendly face covering that was once considered her mantra is Read more…
Michael Jordan and Jordan Brand on Friday announced a $100 million donation to help the ongoing fight against racial injustice. The basketball legend announced that over the next 10 years, he and his brand will donate $100 million to “organizations dedicated to ensuring racial equality, social justice and greater access Read more…
One of Pat Gallagher’s favorite quotes about baseball has long been attributed to Yogi Berra. “I love Yogi’s old quote where he said `You know, if people don’t want to come to the ballpark, you can’t stop them,’” Gallagher, the former marketing guru for the San Francisco Giants, says. Click here to read Read more…
With fans barred from stadiums due to coronavirus restrictions, sporting bodies around the world are grappling with how to create atmosphere at matches — and the makers of a new app think they have the answer. The “Remote Cheerer powered by Sound UD” system is made by Yamaha and broadcasts cheers, Read more…