Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Wayyy back in the spring, when fans went to games and we were readying for March Madness and Opening Day for MLB, the social space was all a-twitter over baseball’s latest break with tradition…MLB was going to allow the Nike Swoosh to appear on the front of uniforms as part Read more…
Will teams take the field? And which ones? Uncertainty reigns for brands that have bet big on NCAA football. Empty stadiums. Athletes confined to “bubbles.” Truncated schedules. Sports marketers are adjusting to a new COVID-19 reality since the games have returned, and the cancellation of some conferences’ college football seasons Read more…
Harry Potter fans, the rumors are true: Butterbeer, one of the most beloved drinks from the Wizarding World, now comes in bottles. Warner Bros. is selling the non-alcoholic, butterscotch-flavored drink in bottles online and in select stores. It was previously only available in draught form at select Wizarding World locations. Click here to Read more…
The return of live sports has been highly anticipated by advertisers seeking to reach mass audiences on linear TV, and MediaRadar’s data indicates most of the top brands that had advertised in NBA, MLB and NHL games were ready to resume their marketing activities once live play returned. A key Read more…
Nothing about Steven Harrington’s art makes you think of sports. Not the psychedelic-pop aesthetic with its bright, swirling colors or the cartoonish images of grinning palm trees and dancing dogs. So it took Harrington by surprise when Olympic officials called to ask if he might be interested in creating a logo Read more…
With most NFL teams expected to play without crowds this season, Buffalo Wild Wings is offering “season tickets” to recreate the stadium experience for one loyal fan base at its restaurants, the company said Wednesday. Click here to read the story from foxbusiness.com. Questions for Classroom Discussion: How has COVID-19 impacted Buffalo Read more…
Walmart’s annual list of the toys kids say they want the most is out. The retail giant released the “Top Rated by Kids Toy List” early Thursday with “36 of the hottest toys for the 2020 holiday season” that were tested and selected by kids. Click here to read the story from usatoday.com. Read more…
According to an economic impact report published by the Miami Super Bowl host committee and seen by the South Florida Business Journal, that was more than double the amount generated for the region when Miami last hosted the National Football League’s (NFL) champion-crowning game in 2010. Click here to read the story Read more…
More than two dozen NHL partners are activating playoff campaigns including Apple, Pepsi, Honda, Kellogg’s, Bud Light and MassMutual. Some are Canada only (Tim Horton’s, Nestle Canada and Budweiser) while others are launching efforts in both the U.S. and Canada, including Pepsi and Little Caesars pizza. Click here to read the story from Read more…
It’s only rock-and-roll retail but they like it. The Rolling Stones, once the bad boys of rock music and now elder statesmen best known for their extravagant (and expensive) world tours every time their bank accounts dip below nine figures, are getting into the retail business. Click here to read the story from Read more…