Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Like a lot of video game sequels, Call of Duty 2 was bigger and better looking than its predecessor. The 2005 follow-up to Infinity Ward’s franchise-spawning 2003 first-person shooter expanded on the original’s formula in a few different ways. Regenerating health replaced a finite health bar, and a new icon indicated the Read more…
The Professional Bull Riders group is taking its rodeo where none have gone before: an aircraft carrier. PBR Air Force Reserve Cowboys for a Cause will take place aboard the USS Lexington in Corpus Christi, Tex., and air on CBS on Dec. 5. The event launches the PBR Cowboys for a Cause: Every Read more…
Alex Bowman, driver of the #88 Nationwide Chevrolet, stands on the … [+] grid during the Monster Energy NASCAR Cup Series Ford EcoBoost 400 at Homestead Speedway on November 17, 2019 in Homestead, Florida. When Alex Bowman was named to replace Jimmie Johnson in the No. 48 Chevrolet at Hendrick Read more…
The Tampa Bay Rays are one win away from advancing to the franchises first World Series since 2008. But, it’s been a strange season without fans at the game amid the coronavirus pandemic. That’s where the Rays social media team has really stepped up their game to connect with their Read more…
Topgolf is launching a new Angry Birds collaboration today that brings the mobile game to life in a virtual reality-like environment. Using Topgolf’s Toptracer ball-tracing technology—the same used by the PGA Tour—guests can partner with their favorite Angry Birds character to demolish virtual structures, defeat pigs and earn points and Read more…
Surrogate advertising. It’s the term one sports executive used when describing Thursday’s sports betting media deal with Turner Sports featuring DraftKings and FanDuel. The executive said the sports wagering companies are still competing for brand exposure and market share to position their future paths to revenue. Click here to read Read more…
Imagine the collective sigh of relief from Gap Inc.’s employees and shareholders on June 26. After a Bangladesh factory scandal, a bungled collaboration with designer Telfar Clemens, and employee layoffs and furloughs, their stock price spiked 42% in one day — its highest swing since 1980. Earlier that day, the Read more…
Disney has major plans for the Avatar franchise, beginning with the release of Avatar 2 in 2022, and the series could even be bigger than Star Wars in the 2020s. Disney’s takeover of 21st Century Fox was completed in March 2019, bringing them, among other things, a wealth of new Read more…
Major League Soccer’s Orlando City SC, which played its first season in Major League Soccer in 2015, is on the verge of being sold for about $400 million, according to a source with knowledge of the transaction. If the sale goes through, it would represent a windfall for owner Flávio Read more…
When we were smack in the middle of the barren sports landscape of April and May, it seemed natural to assume that the hunger to watch big events would build to a crescendo when they finally came back. With no options other than classic games or documentaries, the only salvation Read more…