Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
The Seattle Seahawks are running another play from an evolving virtual fan engagement playbook, teaming with Microsoft once again, this time to connect fans in Microsoft Teams with players and coaches before a game. The experience using the tech giant’s collaboration software is called Pregame Huddle, and allows a select Read more…
ESPN reported last week that North America’s premier basketball league saw its revenues for the 2019/20 season fall by ten per cent to US$8.3 billion. Losses related to ticketing alone amounted to US$800 million and it remains unclear whether fans will be able to attend games from the start of Read more…
ESPN executives have been told not to plan for travel or hospitality for the Super Bowl in February, according to multiple people familiar with the conversations, becoming the latest major NFL partner to scale back its presence at America’s biggest sporting event because of the COVID-19 pandemic. Click here to Read more…
Seahawks quarterback Russell Wilson has always been pretty diplomatic when asked about the “Let Russ Cook” slogan, which became a rallying cry of many fans last year to let him do more in the offense. But at least legally and financially, Wilson appears to be embracing it wholeheartedly, with records Read more…
South Park will once again be visiting the Denver Broncos stadium in the form of throngs of character cardboard cutouts. Comedy Central on Friday announced that a portion of Empower Field at Mile High will be filled with all new cutouts, some from the recent hourlong “Pandemic Special” that premiered last month. Read more…
The greatest wish of New York Mets fans around the world has finally been realized: The Wilpons will no longer be principal owners of their favorite team. MLB owners approved the sale of the Mets to billionaire hedge fund manager Steve Cohen on Friday for a reported $2.4 billion. Click Read more…
Mark Tatum couldn’t do it. The National Basketball Association’s deputy commissioner was asked to describe the league’s 2019-20 season in one word and found it too difficult. Keep in mind, before the pandemic and social unrest plagued the world, the NBA lost two of its icons in former commissioner David Read more…
With the second season of “The Mandalorian” set to lift off Friday, there’s a new wave of toys featuring the Child, also nicknamed by fans as Baby Yoda. Viewers were introduced to the character, evidently a younger specimen of the same race as Jedi master Yoda, in the Star Wars-based Read more…
Stars fans have their wish. A black jersey is back. For the first time since the Stars redesigned their entire brand in 2013, the team will wear a black jersey, as it unveiled an alternate design Wednesday morning dubbed its Blackout jersey. Click here to read the story at dallasnews.com. Read more…
Even though the world of college sports is currently deprived of fan-filled stadiums and reliable schedules, there is still an aspect of college athletics that should remain unchanged: content creation. Universities across the board, whether it be Toledo in the MAC or Duke in the ACC, should never take their Read more…