Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
The NFL is making additional advertising time available to its broadcast partners for the playoffs. The increased ad sales are good news during a challenging season for the league and broadcasters. Ratings were down 7% during the regular season as the league dealt with challenges related to the coronavirus pandemic Read more…
Shanghai has broken ground on a major e-sports events hub as the city pushes to become the leader in competitive gaming. E-sports refers to competitive video gaming which is growing quickly globally. Over the past few years, e-sports tournaments have managed to pack out large stadiums with fans flocking to Read more…
When the NFL playoffs kick off this Saturday, the New England Patriots will be watching the action on television. The squad reached the Super Bowl nine times since 2000, the rookie year for quarterback Tom Brady, and took home the trophy in six of those visits. But Brady is leading Read more…
The NBA is sorely in need of a cash infusion. Billions of dollars in revenue have been lost, and with no clear point at which fans will safely be able to return to arenas, even more profits are expected to go down the drain. A possible solution that has been Read more…
The Milwaukee Bucks credited a boost in merchandise sales to Giannis Antetokounmpo. Just moments after the National Basketball Association’s reigning MVP posted on his Instagram account that he’s staying with the team until at least 2026, the “Giannis effect” went into overdrive, especially around a critical asset. Click here to Read more…
Major League Baseball has clamored for a breakthrough superstar to capture the public’s attention since Derek Jeter hung up his cleats in 2014. Pretenders to the throne have come and gone, but the answer might be a 21-year-old, bat-flipping Dominican who favors frosted dreadlocks, flashy socks, mirrored sunglasses and unbuttoned Read more…
Madison Avenue is expected to rely more heavily on its funny bone in the upcoming Super Bowl, despite the upswing in Covid-19 cases and other challenges that have engulfed the country this year. The laundry list of issues has forced many brands to think hard about what tone to strike Read more…
Sony went all out on its marketing for PlayStation 5’s launch in November, spending more than twice as much on TV ads as Microsoft did for Xbox Series X|S during the same timeframe. Throughout the year, the Japan-based hardware manufacturer counted among the biggest spenders as far as TV advertisements were Read more…
Coastal Carolina University’s undefeated run in college football is still going, and the Chanticleers have found themselves s one of the nation’s top teams in the AP Poll. Athletic Director Matt Hogue said he’s having some of the most fun he’s ever had with the football team surging in recognition. Read more…
Cheez-It looks to up its game in accommodating college football fans who can’t attend the brand’s namesake bowl later this month due to the COVID-19 health crisis. While Camping World Stadium plans to allow limited attendance on Dec. 29, many people will miss out on viewing the matchup in-person, and Read more…