Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
One-take bake. It’s what Progressive’s chief marketing officer Jeff Charney calls Cleveland Browns quarterback Baker Mayfield. In an interview with CNBC on Thursday, Charney praised Mayfield’s sports marketing appeal, and with the team still in the National Football League’s playoffs, the insurance firm is expecting a big weekend with its Read more…
Have you ever wanted to watch Milwaukee Bucks superstar Giannis Antetokounmpo or other players go through their warmup routines before a game? Or get up close to DJ Shawna as she mixes her pregame playlist? Click here to read the story at jsonline.com. Discussion Questions: Based on information from this Read more…
The rivalry between elite football clubs is already fierce, but it’s just been shot into new territory. As global fanbases shelter from the pandemic at home, a collaboration between Epic Games – the creator of the video game Fortnite – and the world of football has opened another sphere of Read more…
The NBA gets a lot of credit for looking for new ways to engage fans, but when we look back on the fanless fall, the NFL may, and should have emerged from the top of the forward-thinking pack, and Sunday was the best example, across the board, of a glimpse Read more…
The wrestler-turned-actor-turned-entrepreneur is entering the energy drink business with ZOA, a health drink made with natural caffeine and superfoods. The venture partners Dwayne Johnson — aka “The Rock” — with his ex-wife and fellow fitness entrepreneur, Dany Garcia, Garcia’s husband Dave Rienzi and beverage industry veteran John Shulman. Click here Read more…
If the Brooklyn Nets knew for sure they’d land James Harden, perhaps the club might’ve held off on a deal with Motorola and driven a harder bargain. The jersey patch deal would be worth more with three prominent players over two. That’s the brand power of a National Basketball Association Read more…
The first puck drops on the National Hockey League’s 2021 season this week, and with it will come a trickle of fans for the first time in almost a year. Three arenas will have limited patrons in attendance, a lifeline for teams that rely on ticket sales far more than Read more…
In the 1930s and 1940s, the film studio MGM pumped out 50 new movies a year, most of which featured the world’s biggest stars at the time: Judy Garland, Clark Gable, Spencer Tracy, and countless others. MGM co-founder and lead executive, Louis B. Mayer, famously boasted that the studio had Read more…
Despite the fact that arguably the two biggest brands in college football squared off against each other in the College Football Playoff (CFP) National Championship Game, a much smaller audience than usual paid attention. Click here to read the story at si.com. Discussion Questions: What are broadcast rights? Why do Read more…
If there’s one thing we know about sports in 2021, it’s that there will be sports in 2021. (Well, more sports than we’ve already had in the past week. Go, Bills!) 2020 made sure of that. If the NFL and college football — in which 22 competitors breathe heavily into Read more…