Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
It’s a new year and new era for NASCAR, and the new Cup series starts with the opening points race, the Great American Race — the Daytona 500 — on February 18. In a move only slightly surprising, DJ Khaled, a Grammy-winning rap artist, will get to wave the green Read more…
* Teacher Note: Consider sharing the “Clarkonomics” infographic in class to help steer any class discussion around this news story. You can download the infographic from the “Bonus Content” section of the website, accessible from your “My Account” page. Cailtin “Clarkonomics” Caitlin Clark made history Thursday as women’s college basketball’s Read more…
If you think the NFL has plenty of power and influence, you haven’t paid much attention to FIFA. When FIFA says jump, the response isn’t, “How high?” The response is jump. Click here to read the story at nbcsports.com. Discussion Questions:
Sports fans greeted Tuesday’s news that Fox, ESPN and Warner Bros. Discovery will form a new, unified streaming entity with a mixture of hope and resignation. Click here to read the story at sports.yahoo.com. Discussion Questions:
The NBA today unveiled the state-of-the-art full video LED court, developed by ASB GlassFloor, that will be used for NBA All-Star 2024 events taking place at Lucas Oil Stadium. Click here to read the story at nba.com. Discussion Questions:
In January, as Inter Miami arrived in El Salvador for its first preseason match of 2024, hundreds of cheering fans greeted the team’s convoy of pink buses, jostling past one another just to catch a glimpse of, arguably, the most famous athlete on the planet, Lionel Messi. Click here to Read more…
Disney is investing $1.5 billion in “Fortnite” developer Epic Games in what will be the Mouse House’s “biggest foray into the game space ever,” Disney CEO Bob Iger announced Wednesday. Click here to read the story at variety.com. Discussion Questions:
Running an ad during the Super Bowl broadcast costs a lot of money. Aside from the reported $7 million for a 30-second ad buy, there are huge production costs and, most likely, a big celebrity fee on top. Click here to read the story at adweek.com. Discussion Questions:
Celebrity spokespeople can be an asset to a business–but when it comes to ads, they may not be a brand’s best option. Click here to read the story at inc.com. Discussion Questions:
Milk’s favorite cookie is back for America’s favorite sport. After an 11-year hiatus, Oreo will once again advertise in this year’s Super Bowl. Click here to read the story at marketingbrew.com. Discussion Questions: