Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
As Emerson, Lake & Palmer sang: “Welcome back my friends to the show that never ends. “We’re so glad you could attend. Come inside. Come inside.” Click here to read the story at nysportsjournalism.squarespace.com. Discussion Questions: What is branding? Why would MLB want to develop a tagline for this season? Read more…
Burger King is targeting the gamer cohort through an immersive virtual experience that links back to real-world rewards. By embedding The Menu Court in NBA 2K21, the brand has a chance to engage consumers who are spending massive amounts of time playing on consoles while cooped up at home during Read more…
Major League Baseball has taken its lumps the past decade. An audience too old, a game too slow and a dearth of marketable stars have it doomed, shout the naysayers. Not to mention the crumbling regional sports network model and potential labor strife, which have added more fuel to the Read more…
“Being green isn’t about what’s easy,” says Kermit the Frog, an acknowledged expert on the subject, in Johannes Leonardo’s charming new sustainability campaign for Adidas. “Being green can be something big that’s just too hard to miss,” he explains in the anthem spot below. “Or even, doing the little things Read more…
According to a report, as part of this agreement, the venue, which has been known as the “American Airlines Arena” for two decades, will be renamed the “FTX Arena.” In return, Miami-Dade, which controls the naming rights for the building, will receive “an undisclosed amount of yearly payments from FTX.” Read more…
As part of a four-year marketing and licensing partnership between the NBA and Mondelez International, limited edition Oreo cookies featuring the logos of six dynastic NBA franchises will roll out on store shelves starting March 29. Photo courtesy of Mondelez International. The NBA and Mondelez International announced a multiyear licensing and marketing Read more…
Who, exactly, is Disney’s Cruella made for? Marketing. It is the oft-overlooked yet integral engine of Hollywood success. It is the pre-cursor to hype, the stoker of expectations. Click here to read the story at observer.com. Discussion Questions: The article begins by stating “Marketing. It is the oft-overlooked yet integral Read more…
If you’ve gone skiing or snowboarding within the last decade or so, you’ve probably seen at least one person (probably in the terrain park) wearing a sports jersey. Specifically, NBA jerseys are strangely tied to modern ski fashion. Knowing this, the Utah Jazz partnered with nearby Snowbird Resort to create Read more…
“We’d tell you it’s a nice day for a run. But you know every day is Runday.” It’s punday too, apparently, as New Balance launches a global campaign themed “The best running shoes on Earth. No, really.” That hyperbolic positioning (and some self-consciously cringy wordplay) applies whether you love running Read more…
After a landmark WNBA season, the league is telling the nation to pay attention. To celebrate the upcoming 25th season, the professional women’s basketball league unveiled a series of new initiatives as well as a new logo, basketball and uniforms as part of its “Count It” campaign. The plan includes an Read more…