Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
During internal Amazon meetings to discuss how it wants to deliver live sports to fans, executives have a saying: “Your game, your way.” It’s catchy, and it provides insight to Amazon’s approach as it continues to increase its marquee live sports offerings. Click here to read the story at nypost.com. Read more…
Bridgestone Corp. will support the Tokyo Olympics and Paralympic games as a key sponsor as long as the safety of participants is secured, Chief Executive Officer Shuichi Ishibashi said. The Japanese tiremaker won’t invite guests from overseas, including dealers, for the delayed games, Ishibashi said in an interview. Organizers have already made the Read more…
For football fans, the NFL draft is all about the pick and the players. For Cleveland’s civic leaders, it’s all about the visibility and visitors. Click here to read the story at wkyc.com. Discussion Questions: What is economic impact? How is economic impact measured? What is an economic impact study? Read more…
Mixing high- and low-cost styles is a well-worn fashion trick, and Korean pop sensations BTS are taking the approach to a whole new level in marketing deals announced this week. After first agreeing with McDonald’s (MCD.N) to promote a new meal selling for just over $6, the seven-strong boyband have also been Read more…
More people tuned in to watch the Jacksonville Jaguars select Trevor Lawrence than watched Anthony Hopkins win the Best Actor Academy Award. The ratings for the first round of the 2021 NFL draft are in, and football remains king over everything else. Over 12 million people watched the first round of the draft. The Read more…
Sports streaming service DAZN is releasing its first NFTs in connection with the May 8 title fight between Canelo Alvarez and Billy Joe Saunders. The collection combines two major sports business trends—digital collectibles and gamification. Prior to the bout, DAZN will be auctioning one “gold edition” NFT for each round of the fight. The owner of Read more…
Simone Biles has entered into an apparel partnership with women’s sportswear company Athleta, the Wall Street Journal reported Friday on a move expected to be announced later in the day. Biles had been a Nike athlete since 2015. Click here to read the story at usatoday.com. Discussion Questions: What is product endorsement? Read more…
JPMorgan (JPM.N) said on Friday it regretted supporting soccer clubs in launching a breakaway European Super League after the plan collapsed earlier this week due to a storm of protest from fans and politicians. “We clearly misjudged how this deajkf;l would be viewed by the wider football community and how it might Read more…
Weezer wants to clean your floor. Well, actually, the band wants to let a Roomba clean your floor. To be even more specific, they want a branded Roomba that looks like a Weezer CD to clean your floor. That way, you have even more time to listen to the band’s Read more…
First, the simple, courteous act of wearing a protective mask in public managed to polarize the country. Now it appears “vaccine passports”—basically an app to show you have received your COVID-19 vaccine—may be headed for the same fate. (Though apparently we should drop “passport” and call them vaccine “verification” papers Read more…