Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Following the success of the NHL’s Winter Classic and MLB’s Field of Dreams game, the NBA is looking to get in on hosting games at non-traditional venues. According to NBA Executive Vice President Evan Wasch on The Crossover podcast, the Association continues to explore the feasibility of outdoor games or even setting up a Read more…
As of this posting, Marvel and Disney’s Shang-Chi and the Legend of the Ten Rings (review) has logged a $71 million Fri-Sun/$83.5 million Fri-Mon holiday debut. That’s obviously the biggest Labor Day weekend launch ever. Click here to read the story at forbes.com. Discussion Questions: What is publicity? How does Read more…
Comcast-owned NBCUniversal has recently sold 30-second ads for Super Bowl LVI for a record $6.5 million, and has nearly sold out advertising slots for the upcoming Beijing Winter Olympics, a company executive said on Wednesday. Click here to read the story at reuters.com. Discussion Questions: According to this story, are Read more…
Clutter or good business? It’s a question being bandied around the (virtual) sports business water cooler these days, with recent and upcoming changes to the sports sponsorship landscape. We are about to find out the answer. Click here to read the story at teammarketing.com. Discussion Questions: What is clutter as Read more…
Just ahead of football season, Tide and NFL have announced a new sustainability-focused collaboration. Launched today, the new #TurnToCold campaign encourages the NFL’s fans to wash their laundry on the cold setting with Tide to cut energy costs and reduce emissions. Click here to read the story at thedrum.com. Discusson Read more…
Mixed martial arts organization UFC has collaborated with Netflix for branded content on the streamer’s new Jason Momoa movie Sweet Girl which drops tomorrow, Aug. 20, in all global territories. Click here to read the story at deadline.com. Discussion Questions: What is cross promotion? What is “branded content” as described Read more…
For the first time since 1997, a tennis major championship will not have Serena and Venus Williams, Roger Federer or Rafael Nadal in the main singles draw. Yet the possibility of Novak Djokovic winning the Grand Slam, plus upgraded high-end hospitality packages, have U.S. Open officials optimistic about attendance at Read more…
Back for its 11th season of “Heisman House” college football spots, Nissan found a new source of inspiration for creative: fan-generated tweets. The automaker is launching a campaign with 10 spots, up from the usual six, says Allyson Witherspoon, vice president and U.S. chief marketing officer, Nissan. Click here to Read more…
Texas A&M University is set to re-create the famous Red, White and Blue football game this Saturday at Kyle Field to remember the upcoming 20th anniversary of the 9/11 terrorist attacks. In the days following the attacks on Sept. 11, 2001, five Aggies – current students at the time – led Read more…
Superstar gymnast Simone Biles announced in April that she was cutting ties with Nike to sign a partnership with Athleta, saying she valued the women’s activewear brand for seeing her as a person, not just an athlete. Two years earlier, Athleta wooed sprinting champion Allyson Felix, who announced she was Read more…