Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Players and coaches in baseball’s Atlantic League had been dreading the change for more than a year. “I don’t understand why they’re doing it,” Danny Barnes, a relief pitcher for the Long Island Ducks, told me during batting practice a week before its debut at the beginning of August. “That’s Read more…
“Dune,” the big-budget sci-fi epic from Warner Bros., arrives in US theaters and on HBO Max today, rounding out a month crowded with long-delayed new releases that has yielded mixed results at the box office. Click here to read the story at news.yahoo.com. Discussion Questions: What is distribution? Why is Read more…
Since the NCAA ruled in July that college athletes can be compensated for their name, image and likeness (NIL), a number of brands have been quick to forge partnerships, from Degree to Denny’s and Outback Steakhouse. But not even four months into the policy and marketers are encountering issues stemming Read more…
Whenever readers ask how a game from another sport — even much-anticipated events such as a Red Sox postseason game or a Celtics or Bruins season opener, for recent examples — fared against a Patriots broadcast in the Nielsen ratings, I try to offer one particular reminder: NFL games are Read more…
The 2021 professional football season is just over a month old, and the NFL is already preparing for the 2023 Super Bowl. The National Football League’s Super Bowl halftime show is sponsored by Pepsi, though the deal is set to expire after the 2022 game that marks the end of Read more…
As part of the league’s 75th-anniversary celebration, the NBA has unveiled a season-long calendar, showing a detailed uniform schedule for all 30 teams on its Locker Vision website. Click here to read the story at espn.com. Discussion Questions: What is promotion? How might celebrating the league’s 75th anniversary be considered Read more…
Netflix is trying to turn its hit Squid Game series into a fashion hit too. Earlier this week, the streaming giant added Squid Game apparel—T-shirts and hoodies—to its fledgling Netflix online store. Click here to read the story at fortune.com. Discussion Questions: What is branded merchandise? Why do you think Read more…
As the Tampa Bay Rays, the best team in the American League during the regular season, continue their playoff push, the team’s highly placed executives can’t resist detracting from it with continued talk of partial relocation. Click here to read the story at cbssports.com. Discussion Questions: Why do you think Read more…
For the global consumer giants that sponsor the Olympics, the Beijing Winter Games will be a high-wire act of marketing. The events are a showcase in one of the most important markets for the Games’ biggest sponsors, including Intel Corp., Procter & Gamble Co., Coca-Cola Co. and Toyota Motor Corp. Read more…
Teacher Note: Consider downloading the “Golf Boom” infographic and PGA Tour case study bundle from SCC’s website. The content is accessible by clicking the “Bonus Content” link from your account page. News story: Golf surged in popularity in 2020 by nearly every metric, as people sought out the socially distanced Read more…