Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Chipotle is making its biggest push yet into professional sports with the multiyear NHL sponsorship, which builds on existing ties to the hockey world through a USA Hockey pact dating back to 2018. The NHL kicked off its regular season last month. Click here to read the story at marketingdive.com. Read more…
Among film distribution executives in town, there’s a saying about Disney’s theatrical releases, in particular their Marvel titles: That they’re “five quad” movies. Click here to read the story at deadline.com. Discussion Questions: From an entertainment marketing perspective, what is a “tie-in”? How might the concept of tie-ins be illustrated Read more…
Last month, NFL teams were able to submit proposals for co-marketing pacts with clubs in international markets independent of the league for the very first time. Click here to read the story at barrettsportsmedia.com. Discussion Questions: What is a global product? Do you think the NFL is a global product? Read more…
One fan received tickets for Father’s Day, and one came to see Lewis Hamilton race. Another made the 1,000-mile trip from Georgia to fulfill a lifetime dream. They all joined an estimated 140,000 at Circuit of the Americas for Sunday’s U.S. Grand Prix, contributing to a sellout crowd that reflected Read more…
Teacher Note: Consider downloading the “Super Bowl LVI Economic Impact” PPT from SCC’s website. The content is accessible by clicking the “Bonus Content” link from your account page. A new report issued by Micronomics Economic Research and Consulting, outlines significant qualitative and quantitative gains for Los Angeles when Los Angeles hosts Read more…
NASCAR and esports entertainment holding company Subnation have teamed up to bring the popular motorsports brand into the metaverse with persistent digital experiences that help fans engage more deeply. Click here to watch the story at digiday.com. Discussion Questions: What is digital marketing? Why is an effective digital marketing strategy important Read more…
Spotify and Shopify already had a few things in common—both are huge names in their respective online niches, both have extremely similar names that have nearly led to embarrassing typos in Promo Marketing articles on more than one occasion. But now, they have another thing in common: They’re working together. Read more…
Nearly 30 years after launching the FIFA series, soccer’s global governing body has reportedly decided to walk away from its licensing deal with EA Sports. Click here to read the story at complex.com. Discussion Questions: What is licensing? In the case of FIFA and EA Sports, which company is the Read more…
Adam Silver was all smiles as he entered a New York City hotel last Tuesday to give a room filled with sports executives an update on the National Basketball Association. Click here to read the story at CNBC.com. Discussion Questions: What is revenue? Why is revenue important to the NBA Read more…
It’s been 19 months since the World Health Organization declared a pandemic in March 2020. Still, we are caught in its grip — from burdening global healthcare systems, financial and educational institutions to problems with personal finances, jobs, housing and general well-being. Click here to read the story at forbes.com. Read more…