Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Max Scherzer stars in the last video posted to Major League Baseball’s TikTok account before the league locked out the players Thursday morning. Click here to read the story at ap.com. Discussion Questions: What is a profit? How do MLB teams generate a profit? What is typically the biggest expense to a Read more…
Spotify is weaving a tighter narrative into its 2021 push around Wrapped, which has become a repeat success story in generating online chatter for the audio streaming platform around the holidays. This year, the app is leveraging the uncertainty of a second pandemic year as the touching-off point for championing Read more…
DIANA TAURASI SPREAD her arms wide and turned toward the crowd. The WNBA superstar had just scored a playoff career-high 37 points while playing on a bum ankle. She was trending on social media. At 39 years old, Taurasi gifted the fans a vintage-style performance against the Las Vegas Aces. Taurasi’s Phoenix Mercury Read more…
Amazon.com Inc. is investing in sports-card marketplace Dibbs, entering a booming collectibles industry as interest rises in alternative assets. Click here to read the story at bloomberg.com. Discussion Questions: What are collectibles? What do collectibles have to do with the business of sports and entertainment? Why do you think trading cards have Read more…
According to the headline of an op-ed she wrote for her school paper last year, Penn State senior Grace Miller really, really, really hates sports. She hates the pervasive win-at-all-costs approach that strips away the fun. She hates the “toxic culture” sports can propagate. Click here to read the story at insidehook.com. Read more…
The buzz for the United States Football League is continuing to build ahead of the league’s April 2022 debut. The new league’s city affiliations, team nicknames and logos for all eight franchises were unveiled on “The Herd” on FS1 on Monday. Click here to read the story at foxsports.com. Discussion Read more…
Ridley Scott knows who to blame for his epic The Last Duel bombing this fall — and it’s not Disney, which he contends did a great job promoting the historical drama. Click here to read the story at hollywoodreporter.com. Discussion Questions: Who are “millennials” as referenced in the headline of this news story? Why do Read more…
Following a day that families will spend trying to steer clear of politics and avoid fights, Turner Sports is counting on conflict and drama to lure viewers to its Black Friday golf showcase. Click here to read the story at cnbc.com. Discussion Questions: What is an exhibition event? Why do Read more…
If the Oakland Athletics choose to relocate to the Las Vegas Valley, one familiar partner is ready to make an offer that could be hard to resist: free land. The Howard Hughes Corp. — which owns the A’s Triple-A affiliate, the Las Vegas Aviators, and their home, Las Vegas Ballpark Read more…
A special opening day for the newly named Cleveland Guardians began with a bang. Not the one they hoped for, either. Click here to read the story at espn.com. Discussion Questions: What is branding? What is rebranding? What risks might be associated with a rebranding initiative? What is publicity? How Read more…