Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
The spike in Covid-19 cases imperils as much as $400 million in college football playoff advertising for Walt Disney Co.’s ESPN sports network because of the growing risk games may be canceled, Bloomberg Intelligence estimated in a note Tuesday. Click here to read the story at bloomberg.com. Discussion Questions: What are broadcast rights? Read more…
Sony Pictures is putting forth the biggest promotional campaign to date during the pandemic for any major studio wide release with Spider-Man: No Way Home; the global brand marketing value seeing $202M and a billion-plus reach. Cick here to read the story at deadline.com. Discussion Questions: Why do movie studios Read more…
Nielsen (NYSE: NLSN) announced the expansion of its Nielsen Impact Score, which helps universities recruit collegiate athletes by demonstrating the marketing value of each athletic program, to now include over 100 college football programs in its database. Initially launched in October for men’s college basketball programs, the Nielsen Impact Score is Read more…
The NFL continues to grow globally. The league announced Wednesday that 18 teams have been awarded marketing rights across eight different countries. This initiative, known as the International Home Marketing Areas program, grants clubs access to international territories for marketing, fan engagement and commercialization as they build their global brands and drive Read more…
The National Hockey League is anticipating revenue to top $5 billion this season, eclipsing the league’s pre-pandemic levels. The NHL was on pace for roughly $5 billion in revenue during 2019-20 before the COVID-19 pandemic disrupted the back half of the season. The league anticipates 2021-22 revenue to top $5 Read more…
TThe NCAA is investigating two “high-profile” NIL deals involving football players at BYU and Miami “for potential violations of the association’s interim rules regarding new marketing rights for college athletes,” according to Sportico’s Daniel Libit and Eben Novy-Williams. Click here to read the story at bleacherreport.com. Discussion Questions: What are Read more…
* SPOILER ALERT * THIS NEWS STORY MIGHT CONTAIN SPOILERS FOR HBO’S SEX & THE CITY REBOOT! HBO Max’s Sex and the City reboot And Just Like That… premiered Thursday with a shocking twist at the end of the first episode (dare I say a Big shocking twist?). And it Read more…
When I recently sat down with Dallas Stars’ head honcho Brad Alberts, his long-running hockey franchise had just shared some big news. The previous day, the National Hockey League announced that the Stars would play in the 2021 Kraft Hockeyville game—an annual competition that takes place in a city that Read more…
U.S. inflation reached a 31-year high in October. The Labor Department reported the consumer price index rose 6.2% year-over-year, the fifth straight month the inflation rate had cleared the 5% benchmark. Click here to read the story at yahoo.com. Discussion Questions: What is inflation? What factors influence inflation? How does inflation impact sports teams? Read more…
TODAY’s Craig Melvin goes to Atlanta to delve into America’s obsession with sneakers and how the rise of their popularity has turned the sneaker business into a growing $80 billion industry. He speaks with rapper and sneaker collector Killer Mike about the community and culture that surrounds the popular shoe. Read more…