Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
During the pandemic, Tyson Apostol, a gregarious former contestant on multiple seasons of the hit CBS show “Survivor,” made a well-timed career pivot. He took a step back from reality TV and went all in on pickleball. Click here to read the story at Bloomberg.com. Discussion Questions: What is pickleball? Read more…
TikTok’s grip on young audiences is a well-established fact, but the social network has just released a new report detailing how that defining trait has made it increasingly attractive to Hollywood. Click here to read the story at deadline.com. Discussion Questions: What is market research? What are the different types Read more…
Stephen Curry’s latest signature sneaker, the Under Armour Curry 9 is set to release in Australia this week. The seven-sneaker collection is inspired by Sesame Street’s Muppets, with each shoe in the “Street Pack,” paying homage to some of the most iconic characters. Click here to read the story at sportingnews.com. Discussion Read more…
In 2017, I sat with Dallas Cowboys owner Jerry Jones in training camp and we talked about the state of the league. We chewed on his upcoming Hall of Fame speech, batted around the idea of the NFL attempting to get a marketing foothold in China, and finished up chatting a bit Read more…
Indianapolis has hosted a Super Bowl, the entire NCAA Men’s Basketball Tournament just last year and too many other championship events to count. It’s also set to host the NBA All-Star game in 2024. So why do local organizers of the College Football Playoff National Championship say Monday’s title game—and Read more…
For football fans, everything is elevated in the postseason. So come playoff time, ESPN is giving fans something to elevate their food as well. Introducing: Postseasoning. Click here to read the story at espnpressroom.com. Discussion Questions: What is promotion? What are the different forms of promotion? Why do media companies like Read more…
Arkansas and Missouri have a common border, which the University of Arkansas notes has a history of “disputed demarcations.” These historical disputes turned modern-day competition eventually spurred a college football game known as the Battle Line Rivalry between the University of Arkansas and the University of Missouri. Click here to read Read more…
It’s been said that apathy is worse than anger. If that’s true, MLB could be in trouble. We’re more than a month into the MLB lockout, with negotiations basically non-existent, spring training reporting dates creeping closer, and lots of sports fans greeting it all with a full-throated … meh. Click Read more…
John Madden, the larger-than-life Hall of Fame coach turned legendary NFL broadcaster, died Tuesday at the age of 85. Click here to read the story at npr.org. Discussion Questions: What is an industry pioneer? What factors might determine which individuals might be considered to be industry pioneers? Why are industry Read more…
Judging by developments in the business of racing, it’s clear that corporate America simply can’t get enough of Bubba Wallace. Simply put, the 28-year old driver from Alabama and the first Black driver to win a NASCAR Cup Series race in stock car racing’s modern era has become a marketing Read more…