Jurassic World: Dominion Disrupts the Winter Olympics in New TV Promo

The “Jurassic World Dominion” campaign illustrates how Comcast Corp. is coordinating across its divisions to create impactful marketing. NBC Sports and Universal Pictures are divisions of NBCUniversal, a subsidiary of Comcast. Click here to read the story at gizmodo.com. Discussion Questions: What is cross promotion? Why do you think brands Read more…

Olympic sponsors paid big money for the Beijing Games. So where are all the ads?

Sponsors of the Olympics are walking a tightrope ahead of the Beijing Winter Games next month as worsening geopolitical tensions force them to consider downplaying their involvement without upsetting China. Click here to read the story at cnn.com. Discussion Questions: What is a product? Do you think the Winter Olympic Games represents Read more…

Sports teams are investing $10 billion in stadiums by 2030 — here’s how they’ll be different

The Buffalo Bills are seeking a new $1.3 billion National Football League stadium. The Chicago Bears are spending $197 million to acquire land that could eventually be their new home. Click here to read the story at cnbc.com. Discussion Questions: What are the different ways stadiums are typically financed? In your opinion, Read more…