Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Spring Training is a huge source of income in both Arizona and Florida. 15 Major League Baseball teams conduct spring training in each state. Click here to read the story at forbes.com. Discussion Questions:
The NCAA is dealing with a flurry of court cases, labor board decisions and congressional apathy. And as college sports teeters on the precipice of significant change, there’s concern the NCAA’s hallmark event will change with it. Click here to read the story at espn.com. Discussion Questions:
The NCAA Corporate Champions and Partners Program, first introduced in 1984, is dedicated to excellence and committed to developing marketing and promotional activities surrounding NCAA championships. Some of America’s top corporations comprise the program and emphasize the role of athletics and academics in our society by supporting NCAA youth programs, Read more…
College basketball fans across the U.S. are gearing up for the most exciting time of year – March Madness. College basketball is a big deal in the U.S., and depending on where you live, it may have even more appeal than the professional level. Each city has its own unique Read more…
Now in its eighth year as the official hotel partner of the NCAA, Marriott is hoping to benefit from the many fans who will travel to see their favorite teams compete in the March Madness basketball frenzy. Click here to read the story at marketingdive.com. Discussion Questions:
March Madness Sneaker Explainer: What college basketball fans need to know about sneakers this year. Click here to read the story at si.com. Discussion Questions:
With 82 home games to plan for each season, MLB teams are always looking for new and innovative ways to attract and engage with fans. Right now, MLB execs are finalizing their budgets for the 2024 season ahead, and their marketing teams are working overtime to deliver the best value Read more…
Jake Paul is set to fight former heavyweight champion Mike Tyson in a boxing match that will be livestreamed on Netflix. Click here to read the story at sports.yahoo.com. Discussion Questions:
“Dune: Part Two” is turbocharging the international box office. Director Denis Villeneuve’s otherworldly sequel has generated $97 million from 71 overseas markets, bringing its global tally to a promising $178.5 million. Click here to read the story at variety.com. Discussion Questions:
College athletes and the sports they play are getting even more popular. Click here to read the story at marketingbrew.com. Discussion Questions: