Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
The National Football League is nearing $2 billion in partnership fees, the most in professional sports. Agreements from betting firms and technology companies helped the NFL lure a record $1.8 billion in sponsorship revenue, sports partnerships consultancy firm IEG told CNBC. Click here to read the story at cnbc.com. Discussion Read more…
Usually when a film wraps, an actor puts the project to bed, never to step into those scenes again. But after completing production on the Russo brothers’ The Gray Man, Ryan Gosling found himself back in costume to re-create a beat from the big-budget action movie. Gosling was among a number Read more…
The idea that forever changed Super Bowl halftimes struck Jay Coleman while watching Snoopy conduct a marching band and Charlie Brown twirl a baton. Click here to read the story at sports.yahoo.com. Discussion Questions: What is sponsorship? What is sponsorship inventory? How does the Super Bowl halftime show represent an example of Read more…
Sunday’s Busch Light Clash at the Los Angeles Coliseum drew over 4 million viewers. NASCAR moved the season-opening exhibition race from Daytona to a purpose-built quarter-mile track inside of the famed stadium to build excitement for the 2022 season. Click here to read the story at sports.yahoo.com. Discussion Questions: What Read more…
In a video posted to Twitter on Wednesday, Miami Heat basketball star Jimmy Butler said: “On Feb. 13, you’re going to hear some of the biggest names telling you to get into crypto. But they don’t know you, or your finances. Only you do. Trust yourself… and do your own research.” Click Read more…
The Washington Football Team will now be known as the Washington Commanders. Now comes the hard part. For the team that for decades went by a racist moniker, the official announcement of a new name marks the end of a search that began in earnest 18 months ago. Click here Read more…
The NCAA had $1.155 billion in total revenue for its 2021 fiscal year, as its finances returned to nearly normal conditions after the COVID-19 pandemic forced the cancelation of the 2020 Division I men’s basketball tournament, the association’s new audited financial statement shows. Click here to read the story at usatoday.com. Read more…
When NFL legend Tom Brady retired from the NFL this week, he left the game as the career leader in passing yards (84,520) and touchdowns (624) — he also left with an estimated $475 million. Click here to read the story at marketwatch.com. Discussion Questions: Based on information from this Read more…
New trademark filings indicate New Balance is stepping into the metaverse. As of January 13, the sportswear company plans to use its branding for various virtual products including apparel, footwear, and sports equipment, according to trademark attorney Josh Gerben. As the world of NFTs and digital fashion grows more popular Read more…
There’s that cliche that sports fans “eat, sleep and breathe” their team. Lay’s has made it possible for fans to take that first part literally with its new, special edition chips made using potatoes grown in soil from NFL stadiums. Click here to read the story at magazine.promomarketing.com. Discussion Questions: Read more…