Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
A topsy-turvy, completely chaotic college basketball season has left us exactly where we were this time last year: Top-ranked Gonzaga is once again the title favorite led by their 6-foot-10 floppy haired, facial hair rockstar of a power forward Drew Timme. Click here to read the story at money.yahoo.com. Discussion Read more…
At this point, it’s more of a shock if someone does not know about Paige Bueckers. The sophomore UConn women’s basketball star has become a must-see on and off the court. Click here to read the story at ctinsider.com. Discussion Questions: Who is Paige Bueckers? What is NIL? How do collegiate Read more…
The CBS and Turner Sports airing of “NCAA Men’s College Basketball Tournament” is virtually sold out CBS Sports and Turner have sold out virtually all ad inventory for the upcoming NCAA Men’s Basketball Tournament, punctuating a turnaround for the marquee event after two compromised Covid seasons. Click here to read the Read more…
The NCAA is making several changes to the NCAA women’s basketball tournament after the organization faced criticism for the disparity in equipment and marketing compared to the men’s tourney last year. Click here to read the story at si.com. Discussion Questions: Why is the NCAA being criticized for the differences Read more…
Fila is putting the leisure in athleisure with the news that the company will be opening a branded hotel in Shanghai in 2024. The athletic wear company founded in Italy is partnering with Hyatt on the lifestyle hotel concept, which will be called Fila House. Click here to read the Read more…
The Philadelphia 76ers are raising season ticket prices next season, but the exact impact on fans’ wallets will depend on where they sit. Click here to read the story at bizjournals.com. Discussion Questions: Why are ticket sales important to a pro sports franchise like the 76ers? Why do you think Read more…
March Madness is just around the corner – and as the sporting event’s official breakfast and hamburger, Wendy’s has a flurry of new promotional offerings supported by ads with NBA legend Reggie Miller. The new campaign features the brand’s trademark humor, and is also aimed at boosting engagement with the Read more…
The National Hockey League (NHL) has announced a new partnership with social media giant TikTok. The deal will aim to deliver a range of new fan experiences and activations across the short-form video platform, with the National Hockey League Players’ Association (NHLPA) also signed up to help deliver player-driven TikTok Read more…
Cheetos is debuting a “Hands-Free House” in Austin, Texas, during South By Southwest (SXSW) this month, per a press release shared with Marketing Dive. The immersive experience showcases hands free-devices that are compatible with people whose fingers are coated in orange “Cheetle” dust left from eating the Frito-Lay snack. Click here to Read more…
Local businesses, fans, and part-time stadium workers are fearing disputes between Major League Baseball players and team owners will get in the way of the much-anticipated spring training games. Click here to read the story at wfla.com. Discussion Questions: What is revenue? What is an expense? What is profit? What must happen Read more…