Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Major League Baseball and American Dairy Queen Corporation (ADQ), a leader in iconic treats and food, today announced a new integrated marketing partnership that brings together two beloved American brands this summer. To amplify this relationship, ADQ has also partnered with MLB All-Stars Tim Anderson, Cody Bellinger, Bryce Harper and Read more…
The 64th annual Grammy Awards brought together the buzziest talent in the music biz, including BTS, Doja Cat and Questlove, on Sunday for a star-studded live and in-person ceremony in Las Vegas. However, unlike other awards ceremonies that have seen ratings rebound this year, the Grammys matched 2021’s all-time lows. Click here to read Read more…
Tiger Woods’ presence at Augusta National this week 14 months removed from a devastating leg injury was shocking on its own. Then people saw his shoes. Click here to read the story at yahoo.com. Discussion Questions: What is endorsement? Why do brands pay athletes and celebrities to endorse their products and Read more…
The universal breadth and appeal of sports continues to present brand sponsors with significant upside, both through exposure and how well consumers regard brands’ involvement. Combined, sports activations are doing more than boosting brand awareness—they’re leading to higher conversion rates. Click here to read the story at nielsen.com. Discussion Questions: Read more…
Major League Baseball locked out its players for three months as they hashed out a new collective bargaining agreement. Two weeks after the sides struck a deal, clubs are already reaping the benefits. Click here to read the story at forbes.com. Discussion Questions: According to this story, which MLB team is Read more…
The 64th Annual Grammy Awards, originally scheduled for January 31 but postponed amid the Omicron surge, is finally set to take place this Sunday in Las Vegas. Click here to read the story at finance.yahoo.com. Discussion Questions: Why were the Grammys postponed? How might that postponement impact the Grammys? Why Read more…
Baseball is a feeling, and the Philadelphia Phillies have captured it perfectly with a series of headline-less billboards celebrating the franchise’s—and the sport’s—return after the lockout that threatened the 2022 season. Click here to read the story at musebycl.io. Discussion Questions: What is advertising? What are the various forms of Read more…
The Fifa World Cup draw begins the countdown for the biggest sporting event on the planet – but the tournament has been mired in controversy since Sepp Blatter announced Qatar as the host nation 12 years ago. This World Cup takes us into uncharted territory in more ways than one. Click here Read more…
Aided in part by unexpected ratings booster Will Smith, the Oscars improved its viewership by 60% compared to last year’s broadcast, a feat the Grammys aims to pull off on April 3. Last year, the event dipped to a historic low of 8.8 million viewers, a 53% decline from the previous Read more…
Following a landmark Supreme Court decision last year that opened the door for college athletes to make money, sponsors have scrambled to nab the highest-profile NCAA players. But Adidas is playing the game differently. Click here to read the story at vanityfair.com. Discussion Questions: Why do you think this news story is Read more…