Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
For the first time in NFL history, it looks like the league is planning to play a tripleheader on Christmas. The NFL already holds one holiday tripleheader each year (Thanksgiving) and it appears that the league has decided to add a second one to the schedule for 2022. Click here Read more…
StatusPro announced that its NFL Pro Era will debut this fall on virtual reality headsets as the first officially licensed NFL VR title. Miami-based StatusPro is a sports technology and gaming company that uses real-time player data to create authentic extended reality experiences. Click here to read the story at venturebeat.com. Read more…
BodyArmor animates a quartet of star athletes to hype its caffeinated Edge sports drink in the brand’s first-ever national TV spot breaking during the NBA playoffs. Click here to read the story at musebycl.io. Discussion Questions: What is positioning? What message is BodyArmor communicating to consumers with this campaign? What Read more…
The NBA’s 75th anniversary season has come with numerous celebrations of the league’s rich history. The latest way in which the NBA has chosen to harken back to its past is with a revamped Finals logo. Click here to read the story at si.com. Discussion Questions: What is promotion? Why Read more…
Major League Baseball players’ uniform sleeves will sport corporate-sponsored patches beginning next season, and decals on batting helmets could come as early as this postseason, an MLB source said Friday. Click here to read the story at bostonglobe.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports and entertainment Read more…
Two-way star Shohei Ohtani received countless accolades during his incredible 2021 season that saw him win the American League MVP Award unanimously, get awarded the Commissioner’s Historic Achievement Award and become the first player to be elected an All-Star as both a pitcher and a position player. Click here to Read more…
What are Minor League Baseball promotions? Within the confines of this article, they have nothing to do with a player’s advancement from one level of play to the next. Rather, they are the smorgasbord of theme nights, giveaways and celebrity guests that provide fans with a little extra enticement to Read more…
The United States Football League’s first season is kicking off and fans can expect some new innovative technologies to enhance the experience of watching the game on television. Click here to read the story at foxnews.com. Discussion Questions: What is a product? Is the USFL a product? What is innovation? Why Read more…
It’s not a football position but a code, and UCF football players will display them on the back of their jerseys during the 2022 spring game. Click here to read the story clickorlando.com. Discussion Questions: What is digital marketing? Why is it important for a collegiate athletic program to adopt Read more…
Corporate signage is omnipresent at the vast majority of PGA Tour events. Logos pop up everywhere from grandstand seatbacks to flower beds—even tee makers are often branded. Miniature tractors and red umbrellas greet golfers at the John Deere Classic and Travelers Championship respectively. Click here to read the story at Read more…