Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Tourney Town presented by Capital One will have a full schedule of activities, interactive games, performances, autograph sessions and so much more! Click here to read the story at ncaa.com. Discussion Questions:
Boombox. Cardboard. Tracksuits. This kind of 80s imagery is still associated with breakdance today, four decades later. Admittedly, tracksuits are still around, but the art form and culture have evolved significantly, so the world has plenty of catching up to do. Click here to read the story at forbes.com. Discussion Read more…
This weekend March Madness culminates in the men’s Final Four in Phoenix, Arizona, and the women’s Final Four in Cleveland, Ohio. Click here to read the story at forbes.com. Discussion Questions:
NC State forward DJ Burns Jr. has wasted no time in capitalizing on his newfound national stardom. Click here to read the story at foxsports.com. Discussion Questions:
Four of college hockey’s biggest fanbases will be represented in Maryland Heights, Mo.’s 3,000-seat Centene Community Ice Center Friday as the NCAA men’s hockey tournament gets underway amid a new round of debate over the organization’s host selection process. Click here to read the story at sports.yahoo.com. Discussion Questions:
Ever since the U.S. Supreme Court cleared the way for legalized sports betting in 2018, doomsayers have warned that the proliferation of wagering options — both legal and illegal — would bring an inevitable wave of scandal to sports. For the past year, at least, they appear to have been Read more…
And, yes, it will be available for Star Wars Day. Click here to read the story at yahoo.com. Discussion Questions:
Saudi Arabia is set to become home to the first-ever Dragon Ball Z theme park — a 5.3 million square foot entertainment venue announced as part of the kingdom’s huge Qiddiya project. Click here to read the story at cnbc.com. Discussion Questions:
For almost 100 years, the one thing the NFL didn’t try to mess with was Christmas. Click here to read the story at sports.yahoo.com. Discussion Questions:
Major League Baseball (MLB) wants to launch a new direct-to-consumer (DTC) streaming service that would offer local live broadcasts for at least half of teams in time for the 2025 season. Click here to read the story at sportspromedia.com. Discussion Questions: