Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
There are a lot of stakeholders that the PGA Tour and commissioner Jay Monahan must keep happy. These days, doing so has felt a bit like a game of Whac-A-Mole. Take care of one thing and suddenly the next needs addressing. Click here to read the story at golf.com. Discussion Questions:
It’s time for NASCAR to create a better incentive for its special events. NASCAR announced Monday that it would have an in-season tournament for its drivers during the 2025 Cup Series season. Click here to read the story at sports.yahoo.com. Discussion Questions:
Ownership of the NHL’s team in Utah has given fans 20 choices to vote on for the franchise’s new name, according to a survey sent out Wednesday by Smith Entertainment Group. Click here to read the story at espn.com. Discussion Questions:
When January 2025 rolls around there will be a new sport making its debut on ESPN. Click here to read the story at thespun.com. Discussion Questions:
Universal Music Group and TikTok said on Thursday that they had reached a new licensing agreement to restore the label’s songs and artists to the social media platform and give musicians more protection from artificial intelligence. Click here to read the story at reuters.com. Discussion Questions:
Live sports are coming to Disney+ sooner than you might think. Click here to read the story at hollywoodreporter.com. Discussion Questions:
The 2024 National Hockey League draft will be held in Las Vegas at Sphere in what will be the first televised event from the futuristic venue, the league announced on Tuesday. Click here to read the story at usatoday.com Discussion Questions:
The mansion, sitting atop a hill in Westchester County, New York, could be mistaken for any number of homes in the area, save for one little, er, big, thing. Click here to read the story at hollywoodreporter.com. * TEACHER NOTE (BACKGROUND AND CONTEXT): Airbnb’s “icons” collection, featuring themed rental properties Read more…
An ad for AT&T titled “What A Pro Wants” is being dubbed by some as “the worst commercial in history” after airing excessively, but maybe that is what the phone and internet provider wanted. Click here to read the story at usatoday.com. Discussion Questions:
Listen up, Potterheads: J.K. Rowling’s seven original Harry Potter books are getting a massive new audiobook series. Click here to read the story at variety.com. Discussion Questions: