Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
The NBA unveiled all 30 “City Edition” Jerseys for the 2023-24 season on Thursday. The alternate looks will draw even more attention this year as they’re set to debut during the inaugural in-season tournament that tips off Friday. Click here to read the story at yahoo.sports.com. Discussion Questions:
The Texas Rangers 5-0 victory over the Arizona Diamondbacks for their first championship on Wednesday night drew the largest audience of this World Series. However, it was not enough to prevent the five-game series from being the least-watched Fall Classic in recorded TV history. Click here to read the story at espn.com. Discussion Questions:
Today, Universal/Blumhouse’s Five Nights at Freddy‘s is clocking past the $100M domestic mark, a box office milestone for the studio when it comes to its experimental theatrical day-and-date releases on its Peacock streaming service. Click here to read the story at deadline.com. Discussion Questions:
Marketers and advertisers are increasingly concentrating their efforts on college athletes following the name, image and likeness (NIL) policy change in 2021. The strategies — which vary by brand, but often have them appear in digital ads — are often a way to get in front Gen Z and sports Read more…
MLB’s restructuring earlier this year was ushered in with significant fanfare. New rules have led to shorter, more dynamic gameplay and a major campaign launched in March signaled a new age for baseball. Click here to read the story at finance.yahoo.com. Discussion Questions:
Another sign that it’s Taylor Swift and Travis Kelce’s world and we’re just living in it: the Kansas City Chiefs tight end has his own BBQ on sale at Walmart. Click here to read the story at usatoday.com. Discussion Questions:
The NBA hopes to get fans to spend longer periods of time with their favorite sport by using its mobile app to fill in the gaps between game watching. Click here to read the story at variety.com. Discussion Questions:
his year marks the first time in the 14-year history of SportsPro’s 50 Most Marketable Athletes that qualitative research has been integrated with quantitative metrics to determine the final ranking. SportsPro and NorthStar’s methodology comprised three main assessment stages. First, the entire sports ecosystem was mapped out and narrowed Read more…
Just in time for the start of the NBA season, the global award-winning brand Skechers hits the hardwood with its inaugural line of technical basketball shoes that offer elite performance and all-star quality for every level of athlete. Click here to read the story at si.com. Discussion Questions:
Formula One is strategically working to boost its popularity in the United States through the highly anticipated Las Vegas Grand Prix scheduled for Nov. 16. The event marks a pivotal moment in Formula One’s efforts to broaden its fan base and establish a stronger presence in the American market. Click Read more…