2.2 - What is SEM
NASCAR Has a Marketing Problem
From the mid-1990s to the early 2000s, NASCAR exploded in popularity. Click here to read the story at frontstretch.com. Discussion Questions:
2.1 - Sports & Entertainment Industry
From Record-Breaking Television, Attendance And Merchandise Sales, 2023 World Baseball Classic Was A Home Run
The 2023 World Baseball Classic was a rousing success on a host of levels including attendance, television viewership, and more. When looking inside the numbers, it wasn’t just in North America that the tournament excelled; it was worldwide. Click here to read the story at Forbes.com. Discussion Questions:
3.1 - Broadcast Rights & Ratings
Major League Soccer’s Most Valuable Clubs 2023: LAFC Is The First Billion-Dollar Franchise
At the Los Angeles Football Club’s University Hills training facility, some 10 weeks after winning its first Major League Soccer title in a thrilling penalty shootout, lead managing owner Bennett Rosenthal is still processing his team’s spectacular season. Click here to read the story at forbes.com. Discussion Questions:
10.1 - Fan Experience
‘The new wave of football’: How Duke football’s game-day culture came roaring back to life in Elko’s first season
It was Oct. 15, the night of the Duke-North Carolina football game, and as the game reached a fever pitch, so too did the student section. On and off the field, something special was brewing. Click here to read the story at Duke chronicle.com. Discussion Questions:
11.1 - Functions of Communications
Rams urging fans to donate Christmas tickets to charity to avoid attendance nightmare
The Los Angeles Rams are urging fans who have tickets to their nationally televised Christmas Day game but don’t plan to attend to donate them to charity. Click here to read the story at yardbarker.com. Discussion Questions:
2.2 - Fandom
Braves revenue soars to $568M for championship season
The Braves cashed in on a World Series championship season by generating franchise-record revenue. Click here to read the story at ajc.com. Discussion Questions: What is revenue? Why is revenue important to sports teams like the Atlanta Braves? How do sports teams generate revenue? What do you think represents a Read more…
4.1 - Digital Marketing
Marvel teams up with NBA on release of ‘Wakanda Forever’
The latest Marvel blockbuster movie officially releases on November 11th, but the world premiere was held last night. Click here to read the story at sbnation.com. Discussion Questions: What is cross promotion? Why is it important for all parties involved to benefit in a cross promotion? Describe this promotion from Read more…
1.2 - Functions of Marketing
Niners games are the priciest to attend across the NFL
The San Francisco 49ers are not the favorites to win the Super Bowl or even their own division this season, but they are atop another list — the cost of attending an NFL game. Click here to read the story at axios.com. Discussion Questions: What is pricing? Why is pricing an important Read more…
1.2 - Functions of Marketing
Inflation, Fan Discontent With Ticket Prices Won’t Stop NFL Teams From Filling Stadiums
Amid national concerns over inflation and a potential recession, the sports league likely resting easiest at night is the NFL. In 2021, NFL franchises averaged more than 67,000 fans at home games, marking a 1% increase over the pre-pandemic year of 2019 and ending a three-year attendance decline. Click here to read Read more…
1.2 - Functions of Marketing
Springsteen tickets for $4,000? How dynamic pricing works and how you can beat the system.
You may have heard of the Great Bruce Springsteen Ticket Debacle. After a six-year Boss tour drought, tickets went on sale, and fans suddenly found themselves staring at $4,000 price tags. Born to sob! Click here to read the story at usatoday.com. Discussion Questions: What are ticket sales? Why are ticket Read more…