Following a landmark Supreme Court decision last year that opened the door for college athletes to make money, sponsors have scrambled to nab the highest-profile NCAA players. But Adidas is playing the game differently. Click here to read the story at wsiltv.com. Discussion Questions: What is product endorsement? Why is endorsement important Read more…
Longtime Phil Mickelson partner Callaway said Friday night it plans to “pause’’ its relationship with the Hall of Fame golfer, who has played and endorsed the clubs since 2004. Click here to read the story at si.com. Discussion Questions: What is publicity? What is product endorsement? What characteristics do you Read more…
When NFL legend Tom Brady retired from the NFL this week, he left the game as the career leader in passing yards (84,520) and touchdowns (624) — he also left with an estimated $475 million. Click here to read the story at marketwatch.com. Discussion Questions: Based on information from this Read more…
Basketball star LeBron James is the latest celebrity to team up with cryptocurrency exchange Crypto.com on its splashy marketing blitz that already includes actor Matt Damon and naming rights for a Los Angeles sports arena. Click here to read the story at fortune.com. Discussion Questions: What is the difference between Read more…
Stephen Curry’s latest signature sneaker, the Under Armour Curry 9 is set to release in Australia this week. The seven-sneaker collection is inspired by Sesame Street’s Muppets, with each shoe in the “Street Pack,” paying homage to some of the most iconic characters. Click here to read the story at sportingnews.com. Discussion Read more…
TThe NCAA is investigating two “high-profile” NIL deals involving football players at BYU and Miami “for potential violations of the association’s interim rules regarding new marketing rights for college athletes,” according to Sportico’s Daniel Libit and Eben Novy-Williams. Click here to read the story at bleacherreport.com. Discussion Questions: What are Read more…
TODAY’s Craig Melvin goes to Atlanta to delve into America’s obsession with sneakers and how the rise of their popularity has turned the sneaker business into a growing $80 billion industry. He speaks with rapper and sneaker collector Killer Mike about the community and culture that surrounds the popular shoe. Read more…
Since the NCAA ruled in July that college athletes can be compensated for their name, image and likeness (NIL), a number of brands have been quick to forge partnerships, from Degree to Denny’s and Outback Steakhouse. But not even four months into the policy and marketers are encountering issues stemming Read more…
On July 1, twins Hanna and Haley Cavinder walked up a few stairs, held hands and — with a synchronized turn — pointed to a digital billboard in New York City’s Times Square that featured their image and an announcement of the first high-profile name, image and likeness (NIL) deal Read more…
Just ahead of football season, Tide and NFL have announced a new sustainability-focused collaboration. Launched today, the new #TurnToCold campaign encourages the NFL’s fans to wash their laundry on the cold setting with Tide to cut energy costs and reduce emissions. Click here to read the story at thedrum.com. Discusson Read more…